Global learning and performance agency Brightwave hosted an exclusive event in London on 19 November for over 70 delegates. The event explored the concept of personalised learning and considered how new technology and approaches to learning design are supporting a new approach for L&D.
Keynote speaker Allister Frost, UK Digital Marketer of the Year (2013) and Managing Consultant
at Wild Orange Media opened the event. His session considered the role of technology in providing more tailored and contextually-relevant learning experiences to help organisations stay fit-for-purpose in our fast-changing digital age.
Brightwave CEO Caroline Walmsley said:
"Not only were we were pleased to welcome so many clients and L&D colleagues to our recent event, but we were inspired and delighted by the level of debate and engagement with the subject."
Delegates heard from a programme of expert speakers from the worlds of learning and marketing – two disciplines which, when combined, have the power to transform learning and professional development with a radical shift away from a top-down attitude to a tailored, personalised approach.
Speakers included Ben Phillips, Global Head of Mobile at Mediacom and Michelle Parry-Slater, Learning and Development Director at Kairos Modern Learning. Brightwave clients SAI Global and Which? also featured on the programme, sharing how their organisations are embracing the philosophy of personalisation to deliver better learning experiences and drive their commercial strategies.
Jason Baker, Head of Instructional Design (EMEA) at SAI Global participated in a fireside chat with Brightwave's Head of Learning Design Caroline Freeman. They explored how SAI Global is breaking the mould and moving away from the traditional one-size-fits-all learning for compliance training to engaging bite-sized nuggets of knowledge that users can adopt to build their own personalised learning experience.
Jane Hapgood, Learning and Development Manager at Which? delivered a case-study detailing how the leading consumer champion is giving employees the tools to equip themselves with the right skills and experiences. This tailored approach to individual development is proactively shifting performance throughout the growing organisation.
"Personalisation is an approach which Brightwave has led the way in for some time, through our learner-centric approach to the design of our custom solutions and our development of market-leading total learning platform tessello. We are lucky to partner with a number of leading global organisations who are embracing this new approach to support key organisational objectives, including employee engagement, professional development and performance support."