Channel 4 and Brightwave collaborate to launch media sales online academy
Channel 4 and next generation learning expert Brightwave has created a digital learning portal dedicated to helping internal sales teams achieve best value for their airtime customers.
The online academy is a comprehensive training resource providing market intelligence and competitor analysis as well as vital insight to the Channel 4 brand and service. The overarching aim is to help Channel 4 employees achieve the best value for customers through superior product knowledge and improved accuracy, all leading to increased airtime sales.
The topics include:
- Maths in media sales - calculating TVR simulation tool
- Commodity management
- Maximising agency and sales relationships
- 'Do the deal!' real customer scenarios to practice and test knowledge
- Assessment
Targeting an audience with different levels of knowledge, the online academy answers the training needs of graduates and new recruits whilst providing a sound refresher for more experienced and senior employees.
Charles Gould, Managing Director at Brightwave, said: "Supporting clients with their internal sales capability is a particular area of specialism for Brightwave. Working closely with the Channel 4 team on the academy portal, we have achieved an exciting solution that will boost skills and performance – ultimately improving customer satisfaction and delivering increased value".
The academy is the latest evolution in the broadcaster's commitment to ensuring all employees are equipped with the latest technology-enabled learning to respond better and faster to customers' changing needs. Self-paced and delivered via a clear, easy to use interface, this comprehensive performance support tool enables Channel 4 employees to take control of their learning.
Jonathan Allan, Director of Sales at Channel 4, said: "We enjoyed working with Brightwave to deliver this key addition to our Channel 4 Sales Academy toolkit. The online portal will play an essential role in training our front line sales staff."
Read more: http://www.brightwave.co.uk/e-learning-news/channel-4-and-brightwave-collaborate-to-launch-media-sales-online-academy