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British Airways 'winning ways' workplace video challenge

Learning NewsBrightwave Group

Brightwave collaborate with airline to celebrate National Learning at Work Day

A competition to encourage innovative working practices has been launched by British Airways to celebrate National Learning at Work Day next Thursday (May 19th).

The YouTube-based 'Winning Ways in the Workplace' contest, organised in collaboration with e-learning specialist Brightwave and video production partner Nice Media, is open to all BA employees. They are invited to create a short (maximum two minute) smart phone or camcorder video which demonstrates a technique, shortcut or attitude that helps them do their job more effectively.

BA is hosting an event at their Waterside HQ on May 19th to mark National Learning at Work Day. For those who are a little unsure of their video-making capabilities help will be on hand from the Brightwave team on the ground. This cutting-edge use of video sharing to capture soft skills and knowledge dovetails nicely with this year's National Learning at Work Day overarching theme of 'Future Matters'.

Wendy Stubbs, BA's Learning Innovations Consultant said: "This is the first time British Airways has taken part in the National Learning at Work Day. We are very excited about being able to celebrate adult learning and have some fantastic activities taking place throughout the day, including challenging peoples' creativity in a fun way using technology."

Charles Gould, Brightwave's Managing Director, said of the contest: "User-generated learning content is a perfect complement to more formal workplace training. The effective use of new technology allows all employees to capture and share knowledge, contributing to a positive learning culture and improved performance."

For more information about the competition contact or ring 01273 827677.


About Brightwave (
Brightwave is the UK's leading provider of highly engaging work-based e-learning that delivers results and helps change behaviour. Brightwave works in partnership with complex global clients to help people learn, perform and transform. The company provides a complete e-learning service, from content development to innovative tools, hosting and management, performance support and evaluation. Its sister company, Brightwave Enterprises, was launched in November 2009 to focus on developing and supporting new ‘ready-to-use’ learning and performance services.

Clients include: BBC, Bupa, Pfizer, Sky, Royal Bank of Scotland, The Body Shop, Unilever and Vodafone as well as public sector organisations like the Care Quality Commission, City of Edinburgh Council and The Home Office.

For more information please contact:
Peter Styles
T: 01273 827677