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Bray Leino BroadSkill grows despite tough economic times

Learning NewsBray Leino Learning

Bray Leino BroadSkill is bucking the market and difficult business climate by reporting 7% growth in the first six months of this year.

Managing Director Henry Jodrell says: “This recession is different from previous ones in that many companies have recognised the importance of maintaining skills and motivation. We have been well placed to reap the rewards of this thinking, especially as we became part of the Bray Leino integrated marketing communications agency in March 2008. This has also enabled us to leverage the benefits of the bringing together of the two businesses.

“Bray Leino BroadSkill is unique in that it is an integrated part of one of the UK’s most recommended communication agencies and our integrated teams ensure we create high impact learning. We have seen strong growth in our e-learning and blended solutions which are developed in-house using Bray Leino instructional designers and developers to ensure that we develop programmes that are clear, engaging and motivational."

“Feedback from a recent customer satisfaction survey showed that clients have a desire to work with trusted organisations, both technically and financially, that can advise on cost-effective solutions, delivering a clear measurable output."

“The thing most valued by our customers, however, is the sensible advice that our business development managers provide based on extensive experience as L&D consultants, both in the public and private sector. In addition, they value innovation and creativity, and as a result Bray Leino BroadSkill has seen a large growth in building e-learning solutions for our customers.”

Kerry Pascall, Bray Leino BroadSkill head of digital learning, says: “With many organisations going through dramatic organisational change including the introduction of Y-Gen employees, new media is increasingly important as a delivery mechanism. My 12 years of experience in instructional design for e-learning solutions really helps us to meet our clients’ diverse needs.”

The specific areas of growth outside of e-learning have been from customers wanting to develop the leadership and management skills of their middle managers and outsourcing training administration, often referred to as managed training services, exemplified by the recent award of a contract to manage all the training for the a significant Scottish organisation.

Henry Jodrell adds: “We are incredibly lucky to have such a great team of L&D experts within our business, and in particular our thanks always goes out to our team of highly professional trainers and consultants who have delivered over 6,000 training days so far this year.

“We are committed to developing our business closely with the feedback from our customers. We expect the trading conditions to continue to be tough into next year, but believe we are extremely well placed following the integration last year.”