BlueBottleBiz ‘Discovery Paths’ Gain Momentum, Growth Doubles in 2016
BlueBottleBiz experienced a 100 percent increase in the amount of bite-sized learning modules, called Discovery Paths, hosted in the platform’s business library in 2016. Discovery Paths available to members grew from 300 in 2015 to 600 last year, as the bite-sized learning trend continues to gain momentum.
BlueBottleBiz, the first collaborative learning platform for business professionals, experienced a 100 percent increase in the amount of bite-sized learning modules, called Discovery Paths, hosted in the platform’s business library in 2016. Discovery Paths available to members grew from 300 in 2015 to 600 last year, as the bite-sized learning trend continues to gain momentum.
In response to modern learners’ demands for lean learning opportunities, BlueBottleBiz created Discovery Paths as a way for professionals to catch up on specific business topics quickly and efficiently. Discovery Paths take less than 90 minutes to complete in their entirety, and can be picked up where learners leave off at any time. Discovery Paths are accessed via desktop or BlueBottleBiz’s mobile apps, making bite-sized learning more achievable for professionals on the go.
“Discovery Paths tailor to accommodate the needs of modern learners in several innovative ways,” said Christian Smythe, head of content and partner strategy.
“For example, not all learners prefer to read text, and not all prefer to watch lengthy videos. With Discovery Paths, we combine multiple content formats – including lean articles, chapters and video – into one module that can be consumed in a bite-sized manner. Our technology saves the consumer’s spot, making it easy for learners to return to the subject when it’s convenient for them. By the end of the Path, learners will have taken a deep dive into a specific topic that pertains to their industry, goal or profession.”
Aside from providing professionals with bite-sized learning opportunities, Discovery Paths can be used to promote companies, brands and individual thought leaders. At Learning and Skills 2017, co-located with Learning Technologies 2017, BlueBottleBiz will explain how businesses can use Discovery Paths as a means for employee advocacy.
“I look forward to showcasing how BlueBottleBiz empowers employees to expand their individual knowledge through collaboration, but also how content can be used as a tool to promote a company’s brand,” said Michelle Yandre, PR Manager for BlueBottleBiz.
“Promotional content delivered in a bite-sized, educational manner can be a great asset for any employee advocacy program.”
Notes
More information on Discovery Paths and how BlueBottleBiz is helping to reshape corporate learning by combining expert content with a professional network and collaborative tools, is available from BlueBottleBiz at Learning Technologies stand – Q9 – on February 1 or 2. Or, listen in on its exhibition seminar on February 2 at 10:15 a.m. in Theater 4.