BlueBottleBiz, the first collaborative learning platform for business professionals, today announced the appointment of Marco Faccini as chief commercial officer. In this role, Faccini will use his 17 years of e-learning, talent management and vocational-based learning experience to expand partnerships with European associations, alumni groups, corporations, business schools, libraries and more.
In addition to spearheading partnerships and sales in the UK region, Faccini will represent BlueBottleBiz through speaking engagements and demonstrations at industry-leading conferences and exhibitions. As a leading learning industry change architect, Faccini is a sought-after public speaker for events like Learning Live, organised by The Learning Performance Institute, and Realities360, hosted by The eLearning Guild.
“We’ve reached yet another exciting turning point with our collaborative learning platform,” said Marcelino Elosua, founder and CEO of BlueBottleBiz. “After presenting at Learning Technologies in London for the past two years and connecting with many prestigious professionals and associations, now is the perfect time to bring Marco on board – someone with a breadth of learning industry knowledge and experience – to more consistently expand BlueBottleBiz’s presence in the UK and beyond. We are pleased to have a learning industry heavy-hitter on our team to help us achieve our mission of growing individual and organisational talent, and helping professionals communicate and share knowledge using native published content and collaborative tools.”
Faccini joins BlueBottleBiz following a stint as innovation and technology director for one of the largest UK-based apprenticeship providers. Faccini says he joined BlueBottleBiz because he shares a mutual vision, that corporate learning goes beyond traditional e-learning content.
“I took the role of chief commercial officer with BlueBottleBiz because of the team’s keen understanding of personalised learning and the learner experience,” Faccini said. “Times have changed, and asking employees to learn from traditional e-learning content is no longer delivering the efficacy that both the employee and the company requires. Data shows that books and videos are the preferred style of choice for many – and BlueBottleBiz delivers these in abundance – with great credibility and authenticity.”
As the newly appointed chief commercial officer, Faccini’s goals with BlueBottleBiz include:
Building awareness of the BlueBottleBiz offering in the UK.
Demonstrating to the B2B community that there is an alternative to “click next” learning – one that offers engaging and relevant, just-in-time and just-for-me learning.
Expanding in the UK market to show that, when compared to content-only platforms, there is another solution that combines professional content with collaborative tools.
Since launching in Europe in 2012, BlueBottleBiz has partnered with 400 publishers, and now boasts a business content library comprised of 50,000 assets, including 15,000 videos. Future plans for BlueBottleBiz include the incorporation of audiobooks, and giving authors, professors and business leaders the ability to compile and distribute book notes to better facilitate learning.
For more on BlueBottleBiz, and how the platform fits into corporate learning or content marketing programs, visit BlueBottleBiz.com.