News story

Information Transfer and Superquinn win E-Learning Age award

Learning NewsActeon Communication and Learning

Information Transfer and Superquinn have been awarded the prestigious E-Learning Age award for 'Best Project Securing Widespread Adoption'. This is the second year in succession that Information Transfer has taken top prize in this hotly contested category.

When Superquinn, the Irish supermarket chain renowned for fresh food and excellent customer service, decided to provide on-line training for all colleagues, they turned to Information Transfer for help and guidance. Together they created more than 25 on-line modules and assessments that were made available to more than 4,000 colleagues in all 23 Superquinn stores. An extensive communications plan and thorough training for managers and staff ensured that everyone was keen to get started with this novel form of personal development. In some stores uptake has topped 90% within 3 months of going live.

The judges commended the project for 'doing the right things in the right way to achieve widespread adoption ... adopting a strong learning brand, clever targeting and communications planning'. They were impressed by the users' very positive views of the programme.

"We're enormously pleased to have been recognised for this collaboration," said Debbie Ganz, the Information Transfer consultant responsible for spearheading the project. "Superqinn has been great to work with. We've all put in a tremendous amount of effort, and their enthusiasm and commitment have been fantastic. And to win the award for a second time confirms the value Information Transfer brings to such projects."

Information Transfer and Superqinn received their E-Learning Award from Phil Green, Chairman of the eLearning Network, at the Park Lane Hotel, Mayfair, on 8 November, at a ceremony co-ordinated by e.learning age Magazine and the eLearning Network. The awards celebrate the best industry has to offer and competition was fierce, with nearly 50 projects shortlisted for the 11 awards this year.

November 2007