Created in partnership with award-winning branding agency Thompson Brand Partners, this new, modernised brand reflects the cutting-edge learning technologies and techniques offered by Virtual College. It consists of a dynamic new logo, modern typeface, colour palette, and fresh imagery, which is more representative of the company’s broadening range of services and target demographic.
Through these elements, the Virtual College brand depicts a new-found confidence, exuding straightforward and simple approaches to even the most complex of learning challenges and the smart thinking and technologies that go into making it happen – all delivered with a very warm and human approach.
It also perfectly complements their commitment to being the most learner-focused provider of their kind, differentiated by a unique in-depth knowledge and experience of how users think, behave and learn.
The rebrand has just started to be rolled out across Virtual College’s communications and online presence as well as across their office space, which will continue to evolve and develop throughout the year.
‘This has certainly been an exciting year for Virtual College as we have grown and developed our company,’ comments Hannah Brindle, MD at Virtual College. ‘The re-brand is an essential part of our continued plans for growth - reflecting our belief that engaged and inspired learners support people, organisations and communities to succeed and flourish.