The survey asked 55 L&D practitioners what they’d like to do more of, in their role, in 2014. 44% said they wanted to reach more people with learning; 42% want to improve their use of technology for training; 42% want to offer more informal learning options to employees; 40% said they wanted to improve leadership skills within their organisation and 35% would like to improve the way they measure their return on investment from learning. Others plan to enhance the customer service skills and communication skills in their organisations.
The survey also asked the L&D practitioners about their personal new year’s resolutions. 67% said they want to develop their own skills in 2014; 33% said they’d like to innovate more; 29% want to be more productive; 27% would like to feel more motivated and 27% would like to manage their stress better. 22% said they’d like to find another job.
“On one hand, our survey suggests that L&D practitioners recognise that they can do more to enhance their own productivity and to make better use of technology to reach more people with learning,” said Martin Addison, CEO of Video Arts. “However, the findings also show a flipside for L&D, with almost one in three practitioners saying they lack motivation, 27% feel they are experiencing a high level of stress and more than a fifth would like to change jobs. The fact that six out of ten practitioners want to develop their own skills could either reflect a commendable desire for continuous improvement or it could mean that the changing nature of L&D has left some practitioners feeling ill-equipped for the role.”
A wider industry survey conducted by Video Arts in November 2013 showed that 56% of L&D practitioners see their main role as a facilitator; 24% cited content manager or curator; 15% said subject matter expert and only 5% see their main role as an instructor.
“It’s a challenge for anyone to stay on top of their game when the ground is shifting beneath their feet,” said Martin Addison. “The majority of L&D practitioners are managing to adapt as technology evolves and their role changes but others are at best treading water and some clearly feel they’re being dragged under. Organisations should be doing more to help any L&D practitioners who are feeling the pressure or who may be struggling to cope in their role.”
On Wednesday 29 January, Steve Webster, Head of Sales at Video Arts, will present a seminar at Learning Technologies entitled ‘Video for learning: curate or create?’ (11.45am-12.15pm, Theatre 4). Using new research and statistics on how L&D teams are tackling this dilemma, he will offer a best practice approach to curating a library of video resources and he’ll provide eight key tips for those who want to create their own corporate video content.