CMI rolls out Thrive to power digital learning for 280,000+ management and leadership professionals worldwide
Phased global rollout of Thrive delivers a unified AI learning platform and branded mobile app to CMI's 280,000-strong member community.
Thrive, the UK's fastest-growing learning technology company, has announced the rollout of its AI-powered learning platform to support more than 280,000 Chartered Management Institute (CMI) members across the UK and international markets.
CMI is the UK's leading professional body for management and leadership, dedicated to raising standards and driving excellence in managers across every sector. With a global community of members, CMI provides internationally recognised qualifications, Chartered status, research and practical development resources that help individuals build confidence, capability and credibility at every stage of their careers.
The large-scale implementation marks a significant milestone in CMI's digital transformation strategy. Available via both web and the fully branded CMI Thrive mobile App, the new platform will serve as a single, modern hub for professional development, knowledge sharing and member engagement across its global community.
The rollout is being delivered in phases to ensure a seamless transition while maintaining uninterrupted access to qualifications, CPD and leadership resources.
A single front door for 280,000+ professionals
Through Thrive, CMI is bringing together learning content, structured development journeys, member communications and digital resources into one connected platform, creating a seamless experience for members wherever they choose to learn.
Members will benefit from:
- Personalised learning pathways aligned to their career goals and professional development.
- AI-powered search with Kiki, CMI's intelligent assistant, enabling members to instantly find answers, resources and relevant content.
- Social spaces that encourage collaboration, discussion and knowledge sharing across the CMI community.
- Clear tracking of CPD, qualifications and professional development activity.
- A fully branded CMI Thrive mobile app, giving members instant access to learning and AI-powered support on the go.
- A modern, mobile-first experience that allows members to seamlessly switch between desktop and mobile, picking up exactly where they left off.
Learning that fits around modern professionals
Designed for busy managers and leaders, the CMI Thrive App puts professional development in members' pockets.
From essential management modules to professional development content members genuinely want to explore, the App makes it easy to discover learning, find answers quickly and stay on top of CPD wherever work takes them.
Members can:
- Access personalised learning pathways tailored to their goals, interests and qualifications.
- Explore resources and receive instant support through Kiki, CMI's advanced AI assistant.
- Build expertise with videos, quizzes, journals and interactive learning experiences.
- Set goals, monitor progress and manage CPD in real time.
- Continue learning seamlessly across desktop and mobile devices.
- By bringing systems, learning and knowledge together in one place, CMI is simplifying access to professional development at scale while ensuring learning remains engaging, measurable and future-ready.
Tanya Aitken, Chief Product and Marketing Officer at CMI, said:
"This enterprise rollout represents a major step forward in how we support our hundreds of thousands of members globally.
We needed a platform that could scale with our ambitions, serve a diverse professional community and deliver a future-proof digital experience, whilst still supporting the robust learning journeys and qualifications our members expect.
Thrive gives us the flexibility, intelligence and insight to unify our learning ecosystem and transform how members discover content, track their development and engage with professional learning."
Built for scale and impact.
At the heart of the rollout is Thrive's AI-powered technology, designed to make learning intuitive, personalised and accessible wherever members choose to learn. Whether accessing the platform on desktop or through the CMI Thrive mobile App, members can quickly search across resources, receive AI-powered support from Kiki and monitor their development in real time.
For CMI, the platform provides enhanced analytics and reporting, offering greater visibility of engagement, skills progression and the overall impact of learning across its global membership base.
Sean Reddington, CEO and Founder of Thrive, said:
"Rolling out Thrive to more than 280,000 management and leadership professionals is a powerful example of how forward-thinking organisations are reimagining professional development at scale.
CMI is investing in a future-ready platform that brings together learning, knowledge, communications and AI in one intelligent experience.
Together, we're creating a digital ecosystem that makes professional development more accessible, more personalised and more engaging for managers and leaders across hundreds of industries worldwide."
Strengthening the future of management and leadership
With the phased rollout well underway, CMI continues to reinforce its commitment to raising standards in management and leadership.
By investing in Thrive's AI-powered learning platform and branded mobile experience, CMI is ensuring its global community has access to a connected, modern learning ecosystem that evolves alongside the changing needs of today's managers and tomorrow's leaders.