News story

New marketing training directory launched to meet marketers' changing needs

LondonLearning NewsThe Chartered Institute of Marketing

Following in-depth research into the changing needs of today's marketers, The Chartered Institute of Marketing's has launched its new Learning and Development Directory of Courses, for 2010.

- Extensive research of customer and market needs underpins new marketing training directory
- 14 new courses, from Advanced SEO Marketing to Resourcing for Digital Marketing
- Range of over 120 training courses to choose from

"In a constantly evolving profession like marketing, keeping your skills and knowledge up to date is vital," said David Thorp, director of research and professional development, at the Institute. "Our new set of training programmes gives marketers the chance to keep pace with the very latest developments - from SEO marketing and Digital Marketing, right through to Market and Sales Forecasting."

The new directory outlines the full suite of workshops and short-courses that the Institute offers - totalling more than 120 across both marketing and sales professions. These range from foundation courses for non-marketing managers or those new to marketing, to masterclasses for experienced and senior professionals looking to gain a deeper understanding of a particular subject.

Built around core subject areas, courses are mapped to The Chartered Institute of Marketing's professional marketing standards and more than 14 new course titles have been introduced to deliver breadth and depth of choice. All the Institute's courses are outlined at: www.cim.co.uk/training

With such a wide range of training courses to choose from, marketers are sure to find something to leave them inspired, better-informed and equipped to meet today's challenges.

Ends.

Supporting images of the directory cover and David Thorp available.

To obtain a copy of the Learning and Development Directory 2010, please email your details to [email protected]. Details of all the Institute's 2010 courses and workshops can also be found at www.cim.co.uk/training