News story

Learning benefits of interactive video revealed

Plymouth, UKLearning NewsSponge

A live webinar will explore the benefits of using interactive video as part of a workplace learning strategy.

Award-winning elearning provider, Sponge UK will outline how interactive video can be used to create highly engaging content that puts learners in control. 

Research suggests that 98% of organisations will be using some form of video as part of their digital learning strategy in 2016[i] with interactive video emerging as a growing trend.   

Louise Pasterfield, Managing Director at Sponge UK will be hosting the webinar, which is aimed at L&D professionals new to interactive video and those just beginning to use it.  

“Interactive video was once the domain of big budget advertising and entertainment but advances in technology have made it an affordable innovation for learning,” said Pasterfield. 

“I’ll be answering all the key questions about interactive video and how to integrate it into workplace learning programmes using popular elearning authoring tools. 

“As always, I’ll be sharing what I’ve learned about working with large organisations on interactive video projects and showing you a real life example created for Royal Mail.”

The 30 minute session will cover: 

  • The difference between interactive video and regular video content
  • The types of interactive video available 
  • The benefits of interactive video for learning 
  • When to use interactive video 
  • Interactive video and games
  • Interactive video technologies
  • A real life example about how Royal Mail is using interactive video 

The webinar called How to put your learners in control with interactive video takes place on Thursday, March 17, 2016 between 12:30 - 13:00 (GMT). 

Registration is free and available via http://bit.ly/interactivevideowebinar 

Sponge UK is the current gold winner of the Elearning Award’s Outstanding Learning Organisation of the Year. 



[i] Ambient Insight. The 2012-2017 Worldwide Mobile Learning Market. December 2013