Saffron Interactive to bring behavioural expertise to World of Learning
London, UKLearning NewsSaffron Interactive
Saffron Interactive, award-winning provider of digital learning solutions, will be exhibiting at the World of Learning two-day event on 17 and 18 October at the NEC Birmingham, and will show visitors how it combines behavioural science and gaming techniques to increase user engagement and effect real behaviour change.
World of Learning attendees will be able to see how Saffron combines behavioural science and gaming techniques to increase user engagement and effect real behaviour change.
“Saffron has always been at the forefront of using gaming and behaviour change techniques in learning design” says CEO Noorie Sazen. “At Saffron, gamification means much more than points, badges, leaderboards and trophies. Whether we create serious games, interactions within a course, or peer dashboards; gamification is used with purpose and with a deep understanding of intrinsic human motivators.”
It is this method that has led to staggering returns on investment for clients like Michelin, where an independent auditor directly attributed a $100m brand value increase as being directly attributable to the learning intervention Saffron developed.
"From behaviour changing games to game changing behaviour is how we describe our approach" says Karim Ladak, COO, “we know gamification attracts learners, but our experience shows that transformative behavioural learning design is the key to lasting change."
To find out more, delegates can visit Saffron at Stand B160, where they will have the opportunity to:
See examples of truly transformative learning
Experience point-of-need learning with Saffron’s performance support tool, Saffron eaSe
Hear about how AR and VR can increase learning engagement and application to work
At Saffron we're passionate about using digital technologies to improve performance, increase revenue and excite your people. We're not interested in adding to the mountain of dull, mind-numbing ‘e-telling’ that often masquerades as elearning or platforms that are impersonal. We want your people to be inspired, to be energised, to make the right choices and to take action. This is what drives us.