News story

QA wins its second social learning gold

Learning NewsQA

Learning company’s social learning platform delivers award winning results.

  • QA wins its second social learning gold
  • Learning company’ s social learning platform delivers award winning results  

London, UK, 19 February 2013: QA, the leading provider of bespoke learning solutions, has won the Gold Award for ‘Social Media Learning Programme of the Year’ at the 2013 Learning Awards.

The award recognised the impressive results which QA’s own internal social learning programme – Sales 365 – is delivering. It is the programme’s second gold award win in the last 3 months having already won at the eLearning Awards for ‘best use of social media for learning’ back in November.

“The win is testament to the real results the programme is generating...” comments Stuart Martin, QA’s Group Sales Director, “...the Sales 365 platform was launched last year and was quickly embraced by the QA sales team. It is now used by 90% of our sales force every week to help improve team product knowledge, but also to encourage peer-to-peer learning and collaboration. I am very happy with the successful roll out of this project and the improvement it has delivered to date. We are already seeing the impact that the platform is having on bottom line, and look forward to seeing this continue over the next few years”

A world-leading approach to social learning

The recognition affirms the company’s world-leading approach to social learning. QA’s Head of Virtual Learning, Ron Edwards has been building online communities since 1997 and has learned a lot along the way in terms of how to successfully design, launch, support and continuously evolve them.

Describing the Sales 365 project Ron explained that “we knew we had one chance to get it right. It had to deliver valuable content, enable the sales team to share knowledge and ask questions of each other, but at the same time it should allow the management team to be able to assign and suggest learning content, communicate key messages, improve service quality and remove the barriers of managing a geographically dispersed sales team. The results the platform is generating along with the industry’s recognition shows that we really have accomplished this. The programme has made learning at QA fun, engaging and easy to contribute to”.

The Results?

Part of the reason why the Learning & Performance Institute selected QA to receive the award was due to the huge impact it is having internally. To date, QA’s Sales 365 reports the following results:

  • 90% of Sales team members access Sales365 every week
  • 557 documents have been uploaded onto the portal
  • 85% of users felt it had improved their knowledge of QA’s products and services
  • 72% felt it helped them engage, learn and share best practice with other sales people
  • 38% said their win rates had improved as a result of using Sales365
  • 53% felt their performance had improved, as a result of using Sales365

Summing up, Stuart Martin comments “Sales365 has been a great success in terms of enabling our sales teams to connect, improve their knowledge and ultimately improve their business performance.  We will continue to invest in the programme and encourage contributions from the users. The key to the success has not only been the selection of the right technology, but also the launch to ensure everyone understood the purpose of the platform and the benefits they would gain from using it.”

ends

Notes to Editors

About the Award

The awards gala evening was held at the Dorchester Hotel, London - Thursday 7th February 2013. The awards attracted over 200 entries this year including a significant increase in the number of global entries, with representation from organisations across all five continents.