LearningGuide's Performance Support Solution boosts CIGNA sales team
LearningGuide Solutions has helped the global health services company, CIGNA, to streamline and make savings to its presale processes by implementing a performance support solution for users of its CRM application.
CIGNA's challenge was to provide its sales team with support using its CRM application, salesforce.com and create a standard operating procedure for its presale processes. In some instances there were many different process variations, which caused inconsistencies, took unnecessary time and used valuable resources to administer. CIGNA needed to merge its presales information into one effective and time-saving process and LearningGuide's salesforce.com performance support solution, implemented over the last six months, has helped to achieve this.
Jim Higgins, SE Regional Presale Manager at CIGNA, said: "The LearningGuide performance support solution is a quantum leap for CIGNA in how our sales process information is organized. It provides just-in-time support to users right at the moment of need and it's helping to provide greater consistency of sales information across the company. It will also be a great advantage for new hires that need to learn the presale process."
Within five months LearningGuide's salesforce.com performance support solution has had a tremendous impact on the company, helping CIGNA to make significant savings across the presales process with total potential savings forecast in excess of $450,000 per annum.
LearningGuide has produced a case study about its work with CIGNA: http://www.learningguidesolutions.com/images/uploads/pdf/Case_study_CIGNA_April_2011.pdf
About Cigna
CIGNA is a global health services company with over 60 million customers providing products and services in over 27 countries throughout the world. CIGNA has an educational arm that provides on-demand learning.