OnPoint Digital Releases CellCast Mobile Widget for BlackBerry® Smartphones

Mobile Applet Simplifies Content Delivery/Tracking on Research In Motion® Smartphones

OnPoint Digital, Inc., a leading online learning and mobile solutions provider, today announced the availability of its new CellCast Mobile Widget™ application for BlackBerry smartphones, part of OnPoint’s growing CellCast Solution™ offering for mobile content and communications for smartphones. Enterprise customers seeking to streamline the way they create, distribute and track mobile-ready training and informational content to knowledge workers, partners and customers via an array of BlackBerry Wireless Handheld™ smartphones can now organize and deliver static and rich media content for anytime/anywhere learning, organizational updates, field marketing, and emergency response services. The new CellCast Mobile Widget is available to enterprise customers and OnPoint alliance partners/resellers.

OnPoint’s CellCast Solution, honored as the First Place Winner in the Mobile Widget Contest category at the CTIA Wireless 2008® show in Las Vegas in April, provides enterprise accounts with the ability to prepare, package, deliver and track content deployed to a mobile worker’s smartphone through an array of modalities including voice, SMS messages, HTML/PDF files, audio/video clips and animated slideshows. Current customers are already supporting mobile initiatives across a variety of disciplines including mobile learning, sales training, field data collection, tradeshow/event communications, and mobile marketing campaigns. OnPoint’s CellCast Mobile Widget was also used to support content delivery to attendees who opted in to use the technology at the CTIA Wireless I.T. & Entertainment® show this month at the Moscone Center in San Francisco.

Several BlackBerry Models & Core Technologies Supported . The CellCast Mobile Widget for BlackBerry smartphones supports rich media content delivery and playback for several popular media-capable smartphone devices from Research In Motion® including the Blackberry 8100 Series™, BlackBerry 8300 Series™, BlackBerry 8800 Series™ and the Blackberry 9000 Wireless Handheld™. OnPoint’s new mobile widget also supports select legacy mobile devices including the popular BlackBerry 8700 Series™. OnPoint’s CellCast Solution supports content delivery to BlackBerry smartphones using RIM’s BlackBerry Enterprise Solution™ architecture including secure and unsecure content pushes utilizing both BlackBerry Enterprise Solution and BlackBerry Internet Solution™ delivery options.

Web-based Content Creation & Management . One key advantage of OnPoint’s CellCast Solution is how easy content creation and management is for managers and developers alike. In fact, the three most popular types of mobile content used by early testers – message-based, audio-based podcasts and short PowerPoint-style presentations – can all be prepared, uploaded and deployed by virtually any manager with only a few minutes of training/orientation. New content is first loaded into OnPoint’s Web 2.0-based content management interface and automatically transcoded into smartphone-ready deliverables. Next, the assignment of the mobile content to any mobile users or defined groups is accomplished with simple drag & drop screen interactions. Finally, managers and administrators have powerful tools to analyze content access and uptake using flexible drill-down reporting, interactive dashboards and collaborative features.

“Providing broad support for content creation and delivery to BlackBerry smartphones is essential for our customers seeking to implement next generation mobile learning solutions,” stated Steve Barook, Vice President at MindMuze (formerly B Wyze eLearning) in Toronto, Ontario, a leading provider of e-learning solutions for enterprise customers throughout North America and an OnPoint Digital Alliance Partner. “OnPoint’s new CellCast Mobile Widget is a powerful and highly innovative way to create, package, deliver and track a wide range of mobile learning content to on-the-go professionals on their ever present BlackBerry smartphones.”

“We’re excited to have MindMuze promoting and supporting our new CellCast Mobile Widget to their customers in Canada and the United States,” said Robert Gadd, President and Cofounder of OnPoint Digital. “By leveraging our existing partnership and cooperative go-to-market strategies, MindMuze can accelerate their efforts to offer flexible, mobile content and communications solutions, such as training and workforce enablement, to knowledge workers anytime and anywhere.”

About OnPoint Digital, Inc.

OnPoint Digital, Inc. is an eLearning and mobile solutions provider dedicated to the development of powerful yet affordably priced online learning and performance management tools for middle market and enterprise customers, typically from 500 to 100,000 employees. OnPoint offers a full-featured LMS/LCMS software suite, enabling the creation and management of rich-media courseware, online assessments, appraisals, skills tracking and detailed reporting, plus numerous optional modules such as integrated analytics, e-commerce, portal/intranet and advanced mobile learning offerings.

OnPoint’s innovative CellCast Solution allows companies to easily create, deliver and track mobile content, communications and assessments directly to users’ cellphones and smartphones, minimizing the device-specific constraints and deployment costs associated with other mobile solutions. CellCasts are ideal for mobile learning, product updates, data collection and field communications. For more information, visit www.mlearning.com or www.onpointdigital.com.

About MindMuze (formerly B Wyze eLearning)

MindMuze, (formerly B Wyze eLearning) is a wholly-owned subsidiary of B Wyze Holdings. MindMuze offers innovative enterprise learning technology solutions to some of North America’s leading brands. Services include project staffing, eLearning, consulting and managed service solutions. Working directly with Corporate Education departments and IT, MindMuze develops collaborative client solutions for enhancing the adoption, use and support of enterprise-wide technologies. Incorporated in 1999 with headquarters in Richmond Hill, Ontario, B Wyze Holdings Inc. has evolved from an energetic start-up to a dynamic corporation working with top private and government organizations in Canada and the United States.

By engaging clients through a partnered business approach, B Wyze is a highly responsive company focused on delivering long-term client success and an unparalleled customer experience. Through an international network of industry alliances, partners and employees, B Wyze provides their customers with progressive thinking that drives new ideas and continuous improvement. B Wyze Holdings has ranked five consecutive years on PROFIT Magazine’s Fastest Growing Companies.
For more information, visit www.mindmuze.com.

© 2008 OnPoint Digital, Inc. All rights reserved.

RIM and Research In Motion are registered with the U.S. Patent and Trademark Office and may be pending or registered in other countries.

 

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