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Nice Media launches video plus AI learning solution, Total Recall

LondonLearning NewsNice Media

Total Recall combines video with artificial intelligence (AI) to deliver high-retention learning. Total Recall can be seen for the first time at Learning Technologies 2020 on February 12th and 13th at London’s Excel.


A collaboration between video-centred learning expert Nice Media and the award-winning WildFire, Total Recall was soft-launched in May 2019 and has since been developing use cases and testing the hypothesis that a combination of video plus AI increases the retention rates of learners compared to standalone video and other e-learning methods.

Georgia Rooney, Managing Director at Nice Media, said: “It is a constant challenge for organisations to train staff in mandatory processes to a high level of recall. How can they do this quickly, efficiently and cost effectively?”

“Total Recall teaches processes, procedures and demonstrations in a powerful and interactive way. It’s quick to produce, guarantees good recall and provides an engaging learning experience.”

“In an early pilot project, the Total Recall solution resulted in a 62% better retention rate than standalone video.”

Total Recall is grounded in learning theory and research. It combines the engaging, visual aspects of video with AI-powered recall interactions to embed the learning.

Donald Clark, CEO of WildFire, said: “Ebbinghaus’ research states that we forget 50% of what we learn within one hour unless we put it into practice.”

“Total Recall is designed to counteract this effect. Research has shown that recalling back into even more powerful than the original teaching experience or exposure.”


Total Recall will be exhibiting at Learning Technologies conference on stand N04. Visit them to discuss how Total Recall might be applied to your learning challenges.

You can also find out more about the learning theory and practical application of Total Recall at seminars and demos across the two-day conference:

  • Wed 12 Feb, 14:00, Theatre 8: How combining video with AI can create an engaging and effective learning experience.
  • Thu 13 Feb, 11:45, Theatre 11: How AI is changing how we design video learning.
  • Wed 12 Feb, 16:30, Demo Zone 2: Total Recall - how we combine video with AI to create an unforgettable learning experience