This investment arrives at a key time in the immersive technology space, especially as Brighton has been highlighted as one of the growing key clusters, according to Innovate UK’s Immersive Economy in the UK Report, launched in May this year.
Make Real intends to use the investment to fuel significant growth, including the hiring of new talent and building out a number of immersive e-learning products.
The focus of the investment will cover three core areas: Building an R&D team to focus on prototyping and creative product development; Marketing & PR investment to increase Make Real’s discoverability and presence within the industry; Investing in experimentation with non-commercialised technology for learning and development applications.
Robin Scott, Managing Director said:
“The Immersive technology market is growing and maturing rapidly. This investment round allows Make Real the opportunity to exploit the background IP we have generated over our decade of immersive development. We are thrilled that our new partners have seen the potential in our business and look forward to contributing further to this fast growth sector.”
Jane Burgess, Chairman said
“Make Real has established a strong position in the growing immersive industry. With this capital injection, we’re excited to move to the next stage of company growth, focusing on the areas that provide even more value to our clients. We are delighted to be working with an investment partner who provides us not only capital, but also years of strategic experience in growing businesses."