Redefining L&D: MAAS Marketing Launches Enhanced Strategic Marketing Programme
After three years of running its Marketing For Learning Masterclass, MAAS Marketing has reimagined its training offering with a refreshed programme: Strategic Marketing for L&D.
This six week, instructor-led virtual training programme, which has already been taken by L&D professionals from Specsavers, Deloitte, Unilever, Natwest and many more, is designed to give L&D professionals the knowledge, understanding and skills to redefine their learning functions with strategic, marketing-led learning experiences.
In an increasingly tough L&D landscape, learning professionals are facing more calls to prove their value to the business. This can only be achieved by shifting L&D mindsets, changing how we build and create learning opportunities, and indeed how we drive engagement with those opportunities. This programme is designed to do exactly that.
“Marketing isn’t just about launching a campaign; it’s about embedding a strategic approach that transforms L&D into a critical business enabler”, commented Ashley Hinchcliffe, Managing Director and Founder of MAAS Marketing. “Our Strategic Marketing for L&D programme fills the chronic marketing skills gap in the industry, teaching L&D teams how to think beyond campaigns and leverage strategic marketing principles across the learning journey. Participants will gain hands-on skills in design, copywriting, and engagement strategies that position L&D as an indispensable, business-critical function.”
Drive Business Impact with Strategic Marketing
Learning alone isn't enough—strategic marketing is the missing piece that transforms L&D into a true business driver. Our Strategic Marketing for L&D programme equips you with the skills to engage learners, influence stakeholders, and embed marketing across the entire learning lifecycle. Here’s how you'll make an impact:
Drive Business Value & ROI
Gain the skills to design and execute marketing initiatives that align learning goals with business objectives. From developing learner personas to mastering branding and design, you'll leave with the tools to build a compelling L&D marketing strategy that delivers measurable value, and solidifies L&D as a core business driver.
Craft Compelling Learning Experiences
By leveraging emotional triggers, storytelling techniques, and targeted messaging, you'll learn how to drive behavioural change and create learning experiences that truly resonate. This course shows you how to craft campaigns that don’t just inform, they inspire action, thus strengthening learner engagement at every touchpoint.
Learn From Award-Winning Marketers
Both Ashley and Hannah - your facilitators - have extensive experience in crafting transformational learning experiences and campaigns for global L&D functions for people like Booking.com, Capgemini, MetLife and more. They’ll share their experiences with you, showcase real-life examples, and show you how to build your marketing brain for maximum success.
What participants are saying
“If you are looking for the answer to 'how do I get more engagement' it’s here. Hannah Clark, [Marketing Director at MAAS Marketing] has delivered one of the most relevant and impactful courses I’ve ever attended in my L&D career. You will learn and practise precisely how to market your L&D function to your business, step by step. You will leave enlightened and smelling of pineapples!” Ash Wedderburn, GB Railfreight
The Strategic Marketing for L&D programme is delivered virtually and available to in-house L&D professionals across the globe. There are only two cohorts for 2025, with the next starting on the 5th March. Spaces are limited, so to find out more and to take part in the programme visit Strategic Marketing for L&D.