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Lumify Work launches AMA Certified Professional in Management International Training

SydneyLearning NewsLumify Group

Lumify Work to exclusively launch AMA Certified Professional in Management® International Training as appointed first American Management Association Authorized Training Partner in ANZ.


Lumify Work, the leading provider of professional training in Australia and New Zealand, announces the addition of in-demand management certifications to their educational offerings thanks to their new partnership with the American Management Association (AMA).

As an Authorized Training Partner (ATP), Lumify Work will provide leadership and management training to prepare current and aspiring managers for the Certified Professional in Management™ certification (CPM)®.

Managers make a profound impact on the performance and vitality of organisations. Recent research by Clifton and Harter on the impact of good (and bad) managers on employees suggests that:

  • Upwards of 70% of the variability of performance between teams is explained by the performance of managers and supervisors.

Through their actions, managers enable employees within organisations to produce the products and services we want and need.

There is a huge opportunity to clarify the role of manager across organisations and standardise it, with real impact on the bottom line as, in most organisation:

  • 18% of the workforce in management positions

Based on this need and years of research, AMA created the Certified Professional in Management (CPM)® certification for managers, which is delivered over 4 days and consists of:

  • 16 competencies
  • Organised into 4 critical domains: Professional Effectiveness, Relationship Management, Business Acumen and Analytical Thinking

The course includes a certification exam and a copy of the Management Body of Knowledge.

With its 100 years of experience dedicated to understanding and developing the effectiveness of managers, the AMA is in a unique position to provide a globally recognised credential to validate the knowledge needed to be a successful manager.

Manny Avramidis, President and CEO of AMA said:


“There is a need for a standard of excellence in management. AMA has created a certification to help managers gain and validate the knowledge they need to thrive as managers. We are now partnering with select organisations, such as Lumify Work, to help us bring AMA-CPM to the world..”


The 2023 Workplace Learning report by LinkedIn Learning explored the latest trends and insights on workplace learning based on a survey of over 5,000 professionals across 29 countries, including Australia and New Zealand. The report found the top 3 training tops for people managers in 2023, with leadership and management ranking first:

  • #1 Leadership and management skills
  • #2 Role specific digital upskilling or digital transformation
  • #3 Supporting employee career development

Lumify Group Head of Vendor Partnerships Gary Duffield shared:


“We are excited to become an Authorized Training Partner (ATP) of the American Management Association™.

At Lumify, we promote a balanced approach to training with a focus on the key areas of Technology, Process and People. This approach has been validated by team and customer conversations about the need to match technical knowledge in cyber security, cloud computing or ITSM with the ability to influence change and communicate with others.

Since we rebranded from DDLS and Auldhouse to Lumify Work in Australia and New Zealand, we have sought to leverage the strengths of our wider community. And we are happy to welcome AMA to our network of partners.”


As complexities increase, so does the need for leadership & management training. Through it, those on the management track can gain practical skills and tools to collaborate with other stakeholders and contribute to decisions for the overall business.

CPM is offered around the world by AMA and AMA Authorized Training Partners like Lumify Work. Upon completing the CPM certification, an individual will earn the AMA-CPM credential, validating their knowledge as a professional manager.

About AMA
The American Management Association (AMA) is globally recognized as a leader in professional development. For 100 years, it has helped millions of people bring about positive change in their performance to improve business results. AMA’s learn-by-doing instructor-led methods, extensive content and flexible learning formats are proven effective with on-the-job application. The world’s foremost organizations rely on AMA’s experience, expert guidance, vast award-winning learning resources and global capabilities to reach their talent and business goals.

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