LINE and Kanoti design interactive viral campaign for Royal College of Speech and Language Therapists
LINE Communications, one of Europe’s leading providers of learning and communications, has teamed up with Kanoti, a global digital production agency, to produce an innovative, interactive web viral campaign for the Royal College of Speech and Language Therapists.
Findings published by Matrix Evidence have found that speech and language therapy delivers an estimated net benefit to the UK economy of £765 million.
The Royal College Speech and Language Therapists (RCSLT) work with a huge variety of people in the UK who have had their lives turned upside-down by communications problems – from young children who stammer to older people recovering from stroke and other brain injuries. They aim to help give them ‘voice’ by improving their communication abilities and addressing their swallowing, eating and drinking difficulties. The RCSLT asked LINE and Kanoti to come up with an awareness campaign that highlights the life changing work speech and language therapists undertake and the role they play in helping individuals regain their voice.
LINE and Kanoti developed a two-part viral campaign and interactive web sign-up page which support the wider “Giving Voice” initiative. The first part launches on YouTube and ends with a call to action which encourages viewers to visit the “Giving Voice” campaign website to watch the second half and see what happens next. The campaign then prompts viewers to lend their support by creating their own unique speech bubble. As each one is created, it is added to a larger collection of speech bubbles where participants can see and interact with other supporters’ entries.
The ‘Giving Voice’ campaign launches across the UK on the 30th November. Add your voice.
Richard Guy, Director Membership and Communications at the RCSLT says: “The RCSLT is using this viral to help us raise awareness of communication disabilities, as part of our new ‘Giving Voice’ campaign. Problems with speech and language imprison the individual, and severely limit their participation in family life, the community, education and the world of work. The Giving Voice campaign will demonstrate how speech and language therapy makes a difference to people with speech, language and communication needs, their families, and society as a whole. We are really pleased with the imaginative and creative solution that LINE and Kanoti have developed to help us show how speech and language therapy transforms lives.”
John Davison, Director at Kanoti says, “We are delighted to be part of such an important campaign supporting the work of the Royal College of Speech and Language Therapists. The creative work we produced successfully conveys the power and beauty of speech as a means of self-expression and in doing so make the absence of communication all the more poignant. The interactive element allows people to add their voice to the campaign in a creative, playful and visual way adding an innovative and original online presence.”
Steve Ash, LINE’s Sales & Marketing director comments, “It’s been a real pleasure working in partnership with the RCSLT and Kanoti on this exciting and unique project. The end result is a powerful, thought provoking and highly engaging communications piece designed to help launch the Giving Voice initiative.”