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LEO Learning’s, Watershed’s, and GP Strategies’ Annual Learning Measurement Benchmarking Survey Is Now Open

London, United KingdomLearning NewsLEO Learning

Now in its seventh year, the survey aims to benchmark L&D responses to learning measurement and impact.

The annual 'Measuring the Business Impact of Learning' benchmarking survey from LEO Learning, Watershed, and GP Strategies is now open
The annual 'Measuring the Business Impact of Learning' benchmarking survey from LEO Learning, Watershed, and GP Strategies is now open 

LEO Learning, a market leader in global learning strategy, content, and technology, Watershed, experts in learning analytics, measurement, and data analysis, and GP Strategies, a leading workforce transformation partner, have partnered for their seventh annual ‘Measuring the Business Impact of Learning’ survey.

Since launching at the end of 2016, the survey has reached over 2,300 global L&D leaders and professionals, providing insight into a range of learning measurement topics, including:

  • Executive pressure to measure the business impact of learning
  • Budgets, tools, and capabilities
  • Barriers to effective learning measurement
  • L&D department evaluation
  • Analytics capability within L&D departments
  • The impact of big data

Last year’s results showed that 73% of respondents believe organizations should set aside budget for measurement, yet just 27% actually do.

Piers Lea, Chief Strategy Officer of LEO’s, GP Strategies’, and Watershed’s parent company, Learning Technologies Group, said: “Last year we saw the direct link between those with capability and budget (to measure learning impact) delivering concrete results and increased agility. I’m really interested to see how this has developed this year.”

The survey takes only around five minutes to complete and participants can expect to receive the following: 

  • Immediate access to a learning measurement toolkit, including how-to guides on measurement strategy and implementing learning analytics, as well as last year’s report
  • A free Learning Record Store (LRS) to start gathering data
  • Exclusive first access to the resulting research report before it’s published in 2023

David Ells, Managing Director of Watershed, said: "Each year, these results provide a new, insightful snapshot of an industry in motion. The story we've watched unfold over the course of this survey is compelling, and even more so with some of the newly added questions. Touching on areas like budget, beliefs, planning, and metrics, the results are driving an unprecedented clarity into the industry, and we can't wait to share them with you."

The survey will be open for around one month, with the results report published in 2023.

Click here to participate in this year’s Measuring the Business Impact of Learning survey.

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About Watershed
Founded in Nashville, Tenn., in 2016, Watershed is a Learning Analytics Platform that lets you measure and prove the business impact of learning. Watershed is a customizable SaaS-based solution that collects, aggregates, and standardizes data from across your learning ecosystem. By matching this with other data sets such as HR, IS, or other performance data, Watershed’s reporting lets you assess the effectiveness of your learning programs, learner performance, and vendor effectiveness.

Watershed enables organizations to maximize their investments, enabling the continuous improvement of learning and development. Since its founding, this young, high-growth organization has developed a portfolio of Fortune 500 global clients—such as Visa, Verizon, Danone, Caterpillar, and more.

Watershed is part of Learning Technologies Group plc’s award-winning group of specialist learning technology businesses.

To learn more, visit

About GP Strategies
GP Strategies Corporation, part of Learning Technologies Group, is a global workforce transformation provider of organizational and technical performance solutions. GP Strategies’ solutions improve the effectiveness of organizations by delivering innovative and superior training, consulting, and business improvement services customized to meet the specific needs of its clients. Clients include Fortune 500 companies, automotive, financial services, technology, aerospace and defense industries, and other commercial and government customers. Additional information can be found at