Annual Learning Measurement Benchmarking Survey Led by Watershed and GP Strategies Is Now Open
The survey explores the latest trends in L&D capability to measure learning’s impact. The resulting report will be published in 2025.
Watershed, experts in learning analytics, measurement, and data analysis, and GP Strategies, a leading workforce transformation partner, have partnered for their ninth annual “Measuring the Business Impact of Learning” survey.
Since launching in 2016, the survey has reached nearly 3,000 global L&D, training, and HR professionals, providing insight into a range of corporate and workplace learning measurement topics, including:
- Executive pressure to measure the business impact of learning
- Budgets, tools, and capabilities
- Barriers to effective learning measurement
- The type of metrics used and when they are set
- Analytics capabilities and upskilling plans within L&D
The latest report reveals significant insights into the state of learning measurement. Notably, 97% of L&D professionals want to measure the business impact of learning. However, only 56% have the capability to do so, highlighting a substantial gap between aspiration and practice in the field.
"This year's report underscores the importance of measuring learning impact while also revealing the challenges many organizations face in implementing effective measurement strategies," said Tammy Rutherford, Managing Director of Watershed. "The data shows that while the vast majority of L&D professionals recognize the value of measurement, there's still significant room for growth in terms of actual implementation."
This analysis is intended to inspire the L&D community and the broader business with the next steps to progress their measurement journey and maturity.
"The findings from this year's survey provide valuable insights into the current state of learning measurement and the opportunities that lie ahead," said Piers Lea, Chief Strategy Officer of Learning Technologies Group, the parent company of Watershed and GP Strategies. "By understanding these trends, organizations can better align their L&D strategies with business objectives and demonstrate tangible value to stakeholders."
The survey will remain open until Friday, Jan. 10 and only takes five minutes to complete. Upon completing the survey, respondents will be pointed to a “measurement toolkit” page, which includes a selection of useful free resourcesincluding instant access to last year’s report.
Click here to participate in this year’s Measuring the Business Impact of Learning survey.
About Watershed
Founded in Nashville, Tenn., in 2016, Watershed is a Learning Analytics Platform that lets you measure and prove the business impact of learning. Watershed is a customizable SaaS-based solution that collects, aggregates, and standardizes data from across your learning ecosystem. By matching this with other data sets, such as HRIS or other performance data, Watershed’s reporting lets you assess the effectiveness of your learning programs, learner performance, and vendor effectiveness.
Watershed enables organizations to maximize their investments, enabling the continuous improvement of learning and development. Since its founding, Watershed has developed a portfolio of Fortune 500 global clients, such as Verizon, Danone, Caterpillar, and more.
Watershed is part of Learning Technologies Group plc’s award-winning group of specialist learning technology and talent management businesses.
To learn more, visit watershedLRS.com.
About GP Strategies
GP Strategies Corporation, part of Learning Technologies Group, is a global workforce transformation provider of organizational and technical performance solutions. GP Strategies’ solutions improve the effectiveness of organizations by delivering innovative and superior training, consulting, and business improvement services customized to meet the specific needs of its clients. Clients include Fortune 500 companies, automotive, financial services, technology, aerospace and defense industries, and other commercial and government customers. Additional information can be found at gpstrategies.com.