A report from the Chartered Institute of Marketing shows how businesses are struggling to communicate their sustainability credentials and that a significant skills gap exists for those involved.
Marketers and those tasked with communicating sustainability are often wary of fully embracing the task for fear of their company being accused of greenwashing and many lack the skills needed. Yet consumers expect companies to do more and increase communications around the sustainability of their products and services.
Maggie Jones from CIM worked on the report and joins Learning News to explore the report's findings and present CIM's new courses and qualifications in this area.
Download the report: The Sustainability Marketing Skills Gap report 2023
New courses: CIM Specialist Awards
CIM press release on its new courses: Widening Sector Skills Shortage Addressed by New CIM Ofqual Regulated Specialist Awards