News story

LPI partners with MAAS Marketing, launches certified 'Marketing in L&D' masterclass

UKLearning NewsLPI (Learning and Performance Institute)

Virtual cohort-based learning for L&D professionals who need to improve marketing skillset to create awareness and interest from learners.

The LPI has partnered with award-winning accredited provider, MAAS Marketing, to launch a brand-new certified masterclass for L&D.

The "Marketing for L&D masterclass" is designed for internal L&D teams who are struggling to create employee awareness and interest in their learning content, and promises to furnish attendees with practical marketing skills, techniques, and knowledge.

The masterclass differs from traditional YouTube tutorials or pre-recorded courses by virtue of being delivered in an instructor-led, live online environment, with cohort-based learning and technique-focused content. Sessions are run weekly over a 6-week period, with each tackling a specific area of marketing. Attendees who complete all 6 sessions are awarded the LPI certification and digital badge.

By offering the masterclass as a scheduled, virtual event – with a cohort of no more than 30 people - the facilitators aim to maximise attendee interaction and collaborative learning.

MAAS Marketing provides both the masterclass content and facilitators, and is a recognised expert in marketing for learning, having worked with global organisations and winning gold in the Start Up Learning Provider of the Year category at the 2020 Learning Awards. 

"We have seen from our own research that marketing skills are among the weakest areas for L&D professionals," said Ed Monk, CEO at the LPI. "Yet they are skills that can revolutionise how a learning department reaches, engages, and inspires its audience. Whether someone is completely new to marketing, or is looking to complement their existing skill set, this masterclass will inspire L&D professionals with the ‘tricks of the trade’ from the recognised experts in marketing for learning."

The first cohort runs from 22 February 2023 - 05 April 2023 and is available to reserve online.

More information can be found at the LPI website