Kineo’s ‘Inspire to Train’ programme with Mitchells & Butlers took home the highly competitive award for best learning technologies project in the UK commercial sector.
With over 400 entries from 30 countries, LearnTech is the most prominent awards in the industry. In the biggest ceremony to date, last night saw over 800 guests gathered at the Park Plaza Westminster Bridge Hotel in London to celebrate the very best in learning technologies across all sectors.
Receiving the award for its innovative approach and measurable impact, the Mitchells & Butlers Learning Environment (MABLE) pushed the boundaries of what it is possible to achieve through training and its central place in achieving business goals.
Mitchells & Butlers partnered with Kineo to deliver on their core strategy of creating an effective learning platform that would translate into tangible business and customer benefits.
Taking a social-first approach, the team developed a robust solution that seamlessly integrates social learning and gamification. Mable, personified as a feisty little old lady who loves hitting the gym, became the heart and soul of their learning efforts that successfully engaged Mitchells & Butlers 46,000, often transient employees. Good research and a clever launch campaign enabled the team to deliver a massive turnaround in engagement with learning, ultimately helping the company increase food quality scores, boost profit from coffee sales and cut costs by over £1m.
In announcing the winners, LearnTech judges said;
“This is an impressive wide-scale project which scored top marks across all criteria in a very competitive category.”
Accepting the award, Paul Westlake said,
‘Working in collaboration with the Mitchells and Butlers team to develop Mable has been an absolute pleasure, and I’m delighted that she has been recognised as the game-changer that she clearly is. It’s a testament to the great partnership we’ve developed with Mitchells & Butlers that we continue to develop a solution together that is changing the learning culture across the business, and delivering true business results.”
John Yates, MD Corporate Learning at City & Guilds Group commented,
‘For us this is what learning today is all about; bags of creativity and wit, driven by a strategic goal, with measurement a non-negotiable centrepiece. The more we can do to drive learning at the point of need the better, not only for an organisation’s culture and bottom line, but for individual learners as they embrace the lifelong learning that is essential in the future of work. Congratulations to all the team.”
Kineo was shortlisted for a further three categories, including best use of social and collaborative learning technologies with Mitchells & Butlers, best online distance learning programme with IPA, and best international learning platform implementation with Wella. Its award-winning projects and solutions will be featured at Europe’s largest L&D event Learning Technologies, taking place on 13 and 14 February 2019 in London.