This guide provides inspiration, motivation, and insights for Learning & Development teams looking to get creative with their upcoming launches of new learning initiatives in the workplace.
Campaign-based launches help to generate interest, intrigue, and engagement before the new learning management system or set of courses even becomes available. Much as in the world of marketing, engagement before launch increases engagement after launch, and Kallidus are here to help L&D teams achieve that.
The second of a two-part project, their complete guide to creating a campaign-based launchfor learning investigates the impact and effectiveness of launch campaigns and provides guidance in the form of marketing insights, real cases from Learning Technologies 2019, and a template to help Learning & Development professionals get creative with their next launch.
Alice Rowan at Kallidus, author of How to Create an Engaging Learning Launch Campaign said: “Providing Learning Management Systems provides us with a unique insight into the logistical world of learning initiative launches. The world of marketing is based around effective and engaging launch campaigns, so it made sense to us to provide creative inspiration from a crossover of the two industries. We wanted to take the best of both worlds to help Learning & Development professionals make the jump to get creative and proactive with their learning engagement levels as they introduce something new into the workplace.”
The full guide How to Create an Engaging Learning Launch Campaign is available on Kallidus’ website.