Jenison launches Marketing Resource Pack CD
Jenison has launched a comprehensive Marketing Resource Pack on CD to help customers in promoting and increasing usage of training and development courses with learners and managers in their organisation.
Jenison has launched a comprehensive Marketing Resource Pack to help customers in promoting their training and development courses to the learners and managers in their organisation. A complementary copy of the CD Rom resource has been sent out to all existing customers and will form part of the offering which all new customers will receive with their courseware.
Providing insights into making elearning work, the pack helps in understanding how learner's attitudes affect their approach to learning and highlights how different approaches to putting the message across can be effective for particular types of learners. A well researched internal marketing plan can help to present elearning in the best way to appeal to potential users. Including this in an organisations elearning strategy can increase the likelihood of achieving the programme objectives.
The pack provides research, tips and advice as well as tools to support the planning and executing of an elearning programme. It gives information on ways to increase the awareness, take-up and completion rates of programmes by looking at and addressing the barriers and presenting ideas, tools and techniques that are tried and tested. It also includes suggestions for materials and examples of how organisations have successfully marketed their elearning programmes to ensure maximum use and has a selection of resources to help clients to develop their own winning material.
Commenting on the new development, Steve Soper, Jenison's Managing Director said "One of the key elements that clients tell us they struggle with is getting learners to use their online training. The Marketing Resource Pack has been designed to give timely tips and help in putting the message across about elearning to help to increase usage."
For more information about the comprehensive portfolio of elearning products from Jenison including management and IT skills courseware, learning management, authoring tools and hosting please contact them on 01489 799794 or visit their website www.jenison.co.uk.