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Blended Learning Expert Jennifer Hofmann Authors New Book Published by ATD

New Hampshire, USALearning NewsInSync Training

Jennifer Hofmann, blended learning pioneer and President of InSync Training, has recently published a groundbreaking new book in the What Works in Talent Development series with the Association for Talent Development (ATD). Titled "Blended Learning," this book introduces a new instructional design model that addresses the needs of the modern workplace and modern learners.


March 2, 2018 — InSync Training, LLC, the leading provider of blended learning and virtual training design and delivery, is proud to announce that Jennifer Hofmann's groundbreaking new book, Blended Learning, was recently published and is now available. Part of the ATD series, What Works in Talent Development, this book addresses blended learning, one of the most critical topics facing today's learning and development professionals. 

Blended Learning is packed with easy-to-apply techniques to ensure any blended learning program is a success. Learning expert Jennifer Hofmann combines the latest findings in adult learning with her time-tested best practices to deliver powerful results. Pro tips, resources, and tools included throughout help you quickly locate concepts and ideas to plan, design, implement and evaluate a blended learning campaign.

"Modern learning audiences want blended learning programs that work the way they do," says Jennifer Hofmann. "They need flexible and personalized learning that lets them learn new skills and acquire new knowledge that they can then immediately apply on the job. This book outlines my new instructional design model which will help L&D professionals design and implement blended learning that works in the modern workplace."

The reviews are already in and blended learning experts agree, this is the blended learning book to have.

From Jane Bozarth, Director of Research, eLearning Guild: "The pioneer of live online learning, Jennifer Hofmann is back. Blended Learning introduces a new approach to blended learning design, one that acknowledges that learning isn't over just because the LMS says the course is complete."

From Elaine Biech, Editor ASTD Handbook: "This book is required reading for anyone using the words blended and learning in the same sentence. Jennifer Hofmann's outstanding tools are priceless."

From Julie Dirksen, Author, Design for How People Learn: "Few people know this industry better than Jennifer Hofmann, and she shares much of her knowledge about blended learning in this book. It's packed full of useful job aids, worksheets, and techniques."

Blended Learning is part of an ATD series, What Works in Talent Development, which addresses the most critical topics facing today’s talent development practitioners. Each book in the series is written for trainers, by trainers, and offers an examination of core subject matter and a defined way to solve real issues. 


'Blended Learning' is now available to order from ATD Press in paperback or downloadable PDF.

Meet the author! Join author Jennifer Hofmann as she previews Blended Learning on Wednesday, March 7th from 1-2pm EST. Click here to register.

About Jennifer Hofmann

Jennifer Hofmann, mastermind behind virtual classroom best practices and blended learning pioneer, is Founder and President of InSync Training. Her entirely virtual consulting firm specializes in the design and delivery of engaging, innovative, and effective modern blended learning. Under Jennifer’s expert leadership, Inc. 500|5000 named InSync training the 10th Fastest Growing Education Company in the U.S. in 2013, the 20th Fastest Growing Education Company in 2014, and to their Inc. 5000 list for four consecutive years. Dell Women’s Entrepreneur Network, Forbes Most Powerful Women Issue, The NativeAdVantage, and Goldman Sachs 10000 Small Businesses have all recognized her entrepreneurial drive.

Jennifer has written, and contributed to, a number of well-received and highly-regarded books including: The Synchronous Trainer’s Survival Guide: Facilitating Successful Live Online Courses, Meetings, and Events, Live and Online!: Tips, Techniques, and Ready to Use Activities for the Virtual Classroom, and Tailored Learning: Designing the Blend That Fits with Dr. Nanette Miner. Her latest book, Blended Learning (ATD, 2018) introduces a new instructional design model that addresses the needs of the modern workplace and modern learners.

About the Publisher

ATD Press is the publishing arm of the Association for Talent Development (ATD). ATD is the world’s largest professional membership organization supporting those who develop the knowledge and skills of employees, improve performance, and help to achieve results for the organizations they serve. Originally established in 1943, the association was previously known as the American Society for Training & Development (ASTD).