News story

iAM turn the tide on blended learning

Chester, UKLearning NewsiAM Learning

This week, unique eLearning course creator, iAM Learning, has released an eBook for L&D professionals explaining how using a blended approach can change how people learn for good. The aim of the eBook is to help change behaviours and boost learning transfer by effectively adopting blended learning.

With remote and flexible working becoming the new normal as a result of Covid-19, learning interventions now need to reflect these new ways of working.

Employers have now realised that their people are keen to upskill and re-skill in order to future-proof their careers. However, it’s becoming more apparent that in order to do so, learning needs to be provided on their own terms. To successfully deliver on all fronts and suit the differing demands of learners, thinking more holistically about learning in a more complete manner is required.

iAM’s Chief Operating Officer, Tom Moore, explained: “We know that blended learning has been a much talked about topic in the L&D space over the years – even more so since the disruption of Covid-19. The pandemic has now changed the way we work, and recently a lot of learning and development professionals have discussed how this new ‘hybrid’ way of working will affect learning going forwards. To help people manage that change, we wanted to look at things differently and really get to the crux of how you can use a blended approach to improve the way people learn for good. We believe our new, insightful eBook will be really useful on that front.”

L&D are now catering for five generations of workers, each bringing its own opinions and preferences. The days of solely providing learning from a classroom or just online is thought to no longer be sufficient for modern learners.

Despite blended learning being a hot topic for several decades with learning professionals, it is still difficult to find a universally agreed definition of the approach.

Tom continued: “Many define blended learning as the merging of online technologies with face-to-face instruction. Of course, that is a form of blended learning, but we think it’s much more than that. This interpretation places too much emphasis on the technology, so we think it’s time to re-evaluate this and put the actual learning front and centre instead.”

The team from iAM are exhibiting at Learning Live 2021 and will be discussing blended learning with visitors on Stand 19 throughout the event.

iAM’s ‘Turning the tide on blended learning’ eBook is now available to download on their website: and is free of charge to all readers.