goFLUENT rewarded in the United States by prestigious American body Brandon Hall
goFLUENT was delighted to walk away with the Brandon Hall Bronze Award for the Best Use of Blended Learning category only a few days after being shortlisted, in two categories, for the Learning Awards 2012 in London.
Prestigious awards like these are rarely given to European training providers - and even more so to those in the field of English language training. Receiving this award demonstrates goFLUENT’s position as a global leader within the market, believes Christophe Ferrandou, CEO of the goFLUENT group. This success comes only a few months after goFLUENT’s accelerated growth in the United States, where the company recently reinforced its North American based sales team.
“Companies are looking for providers that are capable of helping them at a global level, so as to reduce the number of suppliers and improve their ability to measure return on investment,” said Christophe Ferrandou. “This trend is particularly strong in the US - and these types of awards allow us to stamp our position as a credible provider in the market.”
The category for which goFLUENT has made a name for itself - “Best Use of Blended Learning” – is testament to the group’s progress in fully integrating different teaching methods (e-learning, telephone lessons and written coaching) in order to create the most integrated blended training available on the market. goFLUENT won the Brandon Hall award for its work in improving the English communication skills among the worldwide workforce employed by a global organisation which is based in the USA and operates in 21 countries around the world.
In collaboration with that organisation’s HR professionals, goFLUENT developed a training solution in learning English that comprises: An e-learning platform - with customised content, in the form of videos, articles and quizzes Courses delivered via 30 minute telephone sessions - with a live, native English-speaking trainer to help train the learner’s ear to make English conversation more natural Online written coaching - with feedback from a live, native English-speaking trainer.
Christophe Ferrandou said: “The resulting high levels of learner commitment, motivation and participation – revealed through various measurements - speak volumes about the quality and effectiveness of goFLUENT’s personalised training. The e-learning platform, customised content, written coaching and telephone lessons combine to provide a consistent and efficient learning experience. “Across Europe, the organisation’s staff’s overall standards of English have improved by 20%,” he added. “In some countries, employees’ level improvement average, after 34 hours of lessons, is as high as 44% - which is the difference between all six levels of English proficiency, from absolute beginner to complete fluency in the language.”
In addition, goFLUENT provides the organisation’s HR directors with tools to track their employees’ progress, ensuring an easy and effective way to monitor the return on investment. Moreover, these HR professionals can also make use of goFLUENT’s products to perform level diagnostics during the recruitment process and when considering an employee for promotion.