Ross will spearhead Filtered’s customer marketing as the Content Intelligence leader enters 2023 with a client list including one in ten FTSE100 companies.
“Ross cuts through bullshit and communicates effective tactics to the community with a sincerity and passion like no one else”’ says Toby Harris, Chief Customer Officer at Filtered. “I almost can’t believe that he will be working with the Filtered team to supercharge our customer marketing.”
Learning content chaos, which costs large enterprises £9.1bn a year, rose to the top of the agenda in 2022 for talent development leaders.
Filtered has become the product of choice to tackle this content dilemma. Its success relies on human-centred technology, partnerships and word-of-mouth between corporate learning leaders.
Ross will co-develop and share new tactics with L&D practitioners on the frontlines of learning content strategy. He joins Kathryn Cornwell, ex-global leadership development manager at Mars Veterinary Health, who runs Filtered’s customer forums.
“I’m super excited to join the folks at Filtered. Content chaos is the next big dragon for L&D to slay and I can’t wait to be at the frontlines of solving this problem with a talented bunch of people” says Ross.
Ross joins Filtered on 6 February 2023.
L&D practitioners can book a free 30-minute Content Clinic with the Filtered team to look at content strategy.