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A new suite of qualifications targeting skills and behaviours in digital agility for marketeers; interview with Maggie Jones, Chartered Institute of Marketing.
Marketers face a seemingly ever-changing digital landscape.
Almost all, around four fifths, are concerned about skill shortages and it's of course in digital marketing and marketing technology where much of the concern lies.
We frequently report on marketing skills. Learning professionals also place marketing skills high on their list of priorities, yet it remains an under explored area for most.
The Chartered Institute of Marketing has announced a new suite of qualifications targeting skills and behaviours in digital agility. They will launch this September and Maggie Jones, from CIM, joins Learning News to talk about them and the skills challenges facing marketing and comms workers.
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