Training service for private dental practices
Medical & Dental Training has launched a training service for private dental practices using ESP.
Medical & Dental Training, a leading teaching agency for
dental post-graduates, is extending its courses into the private
sector using Enterprise Study's ESP training business
administration system.
Medical & Dental Training Ltd is expanding into the private
sector dentistry skills market, providing courses for individual
dental practitioners.
ESP, the training business administration system, will provide
course cataloguing, and on line reservations via Medical &
Dental's Web site, client communications and management
reporting.
Innovative marketing and technology strategy enables fast route to
market.
Medical & Dental Ltd seeks a media publication interested in
producing a feature article about its strategy to extend dental
teaching into the private practitioners' sector. Representatives
from Medical & Dental Ltd and Enterprise Study Ltd are
available for interview.
Miss Gillian Skoulding, a business management consultant and Dr
Christopher Turner, a specialist in restorative dentistry, formed
Medical & Dental Training in 1996. Their aim was to provide
high quality "hands-on" courses to enable practitioners and their
teams to work more effectively. After successfully delivering
section 63* training courses for many post graduate centres, the
company is now offering courses to individual practitioners at
their own training centre in Cirencester and also at various
locations throughout the UK.
The range of courses offered by Medical & Dental Training
include management topics such as Benefiting from Audit, and also a
range of clinical courses covering areas such as Air Abrasion,
Crown and Bridge Work and many others. The courses are practical
and 'hands-on' enabling participants to use the skills learned
during the programmes directly in their own practice situations to
improve patient care. In addition to offering training, the company
has also designed and manufactures the Karrident ® range of
portable training equipment, to enable hands-on training in
clinical dental techniques to be taken anywhere.
The move from Section 63 funded courses to training in the private
sector, prompted the directors of the company to look for new ways
of promoting courses. The first decision was to design and build a
web site so the training schedule could be viewed on line, and
bookings taken via the site. It was an important consideration that
the web site should offer the facility to capture and hold details
of delegates registering on courses, in order to build an effective
delegate database, crucial to the success of future course
promotion. See our web site www.medicaldentaltraining.com
Miss Gillian Skoulding: "After researching the market of web
designers, it became obvious that the ESP option was the most
cost-effective solution for Medical & Dental Training Ltd. The
ESP platform not only acts as a database for clients, it manages
many aspects of training administration and acts as a contact
management tool. It also offers the advantage of allowing Medical
& Dental Training Ltd to update our own schedule and course
outlines without the need for technical assistance. The option to
use these facilities is provided on a 'pay as you go' basis,
enabling a relatively fast adoption and route to market."
"The alternative to using ESP was to compromise with a basic
'shop-window' Web site, which would not have given Medical &
Dental Training Ltd the database or administrative facilities
needed, or to spend significant sums on a tailor made
solution."
"Enterprise Study has proved to be ideal partners for our
programme, enabling Medical & Dental Training Ltd to manage our
courses and client engagements very effectively."
* Section 63 are continuing professional education courses
organised through Post Graduate Dental Deans.
Ends
Notes to editors
For further information about Medical & Dental Ltd
contact:
Clare Thompson, Medical & Dental Ltd
Telephone: 01285 658877
E-mail: [email protected]
Web: www.medicaldentaltraining.com