Econsultancy announce new Social Media and Online PR training workshop for Healthcare and Pharmaceutical professionals
- UK's first healthcare and pharmaceutical social media training workshop from the leading digital marketing training provider - Training course reflects the sector specific regulatory environment for healthcare and pharmaceutical organisations and brands.
Econsultancy, a leading provider of training in online marketing
and e-commerce, has launched a new one day training workshop called
Online PR and Social Media for Healthcare Professionals.
The workshop has been developed specifically, for businesses
within the Healthcare and Pharmaceuticals organisations and brands
sector developing their social media and online PR strategies and
practice.
Both Healthcare and Pharmaceutical industries have specific
regulations governing marketing and Public Relations. This provides
restrictions for marketing and communications professionals wishing
to listen and engage through social media, so the workshop has been
developed to offer professional guidance and practical, industry
relevant advice for marketers and communications professionals in
this sector.
The course is designed for marketers, PR and digital and
e-marketing professionals working for healthcare organisations and
brands.
Delegates will consider how the internet, especially social media
and User Generated Content (UGC) is affecting how healthcare
businesses get their messages across, and how to manage their
reputations whilst staying within the bounds of sector-specific
restrictions.
The hands-on workshop will be run by Ged Carroll, director of
digital strategies at Ruder Finn, an agency which specialises in
the technology, pharmaceutical, regulatory and consumer sectors.
Ged is an experienced trainer and consultant with over 14 years
consumer, media and technology marketing communications experience.
He has advised and developed successful brand marketing campaigns
across Europe, East Asia and North America.
Econsultancy's Training Director, Craig Hanna explains
Econsultancy's decision to develop the Online PR for Healthcare
Professionals workshop:
"Social media has evolved massively over the past 12 months and is
now an important part of most organisational and brand planning,
but certain sectors have been slower to develop their strategies
doe to specific regulatory environment restrictions. Econsultancy
believes there's a clear need for training which recognises the
individual regulatory contexts in which brands and businesses in
particular verticals operate. With this course, we're further
consolidating our provision of learning and development courses,
research and content fulfilling those requirements".
The first
Online PR and Social Media for Healthcare Professionals
training course will be held in London on 24 November 2009. A
course outline and further details can be found on
Econsultancy.com
-ends
Media contact:
Vivien Underwood, Training and Operations Manager,
Econsultancy
(e: vivien.underwood AT econsultancy.com t: 020 7269 1475)