News story

Seamless CRM & LMS Integration Provides Increased Sales & Streamlined Business Performance

Athens, Ga., USALearning NewsDocebo

Docebo highlights how connecting an LMS and CRM technologies drives additional revenue through sales teams and the extended enterprise.


In his latest publication, David Patterson of Learning Light, a UK-based elearning consultancy and training provider, examines the exciting possibilities for more effective training and increased sales by integrating a learning management system (LMS) with a customer relationship management (CRM) tool for extended enterprises.

The days of a single, installed system for any purpose are nearing an end. The cloud technology industry continues to grow exponentially, and today’s businesses are tasked with choosing the right technology platforms and fully optimize them to seamlessly interact.

The most popular CRM with over 100,000 customers and 5 million users, Salesforce was projected to be worth over $5.3 billion in 2015. Unfortunately, the powerful capabilities of a CRM are often limited because they’re not fully understood by people throughout a business and 70% of companies that deploy CRMs do not report significant increases in sales, according to recent studies. The right LMS integration provides the right training to solve this problem directly inside the CRM.   

In “Integrating Your CRM and LMS to Drive Sales and Fuel Business Performance,” Patterson highlights how this particular integration ensures sales staff and channel partners are performing optimally, connecting training performance and sales results, and enabling organizations to achieve training and revenue goals.

Claudio Erba, CEO and founder of Docebo, the LMS provider that integrates with more than 50 business tools, describes this technological development saying, "The most powerful results are seen in connecting the technologies employees use everyday through integration. The integration we’ve just released with Salesforce will help organizations increase their revenue and streamline their’s a powerful combination.”

With LMS and CRM integrations, learning and performance are becoming more and more measurable, so the opportunity to offer certification programs to partners is considerable, allowing your organization to easily reward learning and protect its brand.

The full report is available at