Chameleon ‘Craig’ to launch The Nature of Customer Experience
The Nature of Customer Experience is a new innovative framework to provide staff with an enhanced understanding of customers and their behaviour; to be launched by a chameleon called ‘Craig’ at Learning & Skills in London next week.
The Nature of Customer Experience is a fusion of high-impact customer experience techniques and a globally-proven understanding of customer behaviour. It delivers results by exposing staff to a view of their customers’ experiences that they won’t have seen before: providing an enhanced understanding of customers and their behaviour.
“The Nature of Customer Experience teaches workers how to attune and be super responsive and in order to delight customers,” explains Nicola Eaton Sawford, Managing Director, Customer Whisperers.
Customer experience is uppermost on boardroom agendas for 2015, tipped by many business gurus as the key competitive differentiator going forward. This shift is predicted to be as significant as the quality, health & safety and Investors in People movements in changing the way businesses think and function.
The Nature of Customer Experience has been developed by Customer Whisperers and TetraMap® and will be launched at Learning & Skills 2015 with the help of a chameleon called ‘Craig’. Craig has combined his unique skills with those of Customer Whisperers and TetraMap to create the unique and engaging new Customer Experience Training programme.
Nicola Eaton Sawford explains: “Craig is a lizard, but a distinctive and highly specialised one. Over the years he has changed. He has kept all the finest talents and features of lizards but also drawn on other species for inspiration so he can be the best. His feet are very similar to those of a parrot, making him an outstanding climber. Like a bat, he can sleep upside down. He is highly attuned to his environment, with specially adapted eyes that give him a 360 degree view of what is going on around him.”
“He can change his colour to respond to different situations and he can do it very quickly, he is super responsive. Changing his colour is how he gives messages to others in a way they can clearly understand. He is a master communicator. His adversaries can’t mimic what he does, he is ahead of the game.”
“Craig is an essential part of our team because he naturally has the skills needed to create heart-warming Customer Experiences. People and organisations can learn a lot from him – discovering more effective ways to understand the environment their customers’ experience, acquiring the skills to attune to different types of customers and becoming super responsive. As a result, they deliver phenomenal, differentiated Customer Experiences that customers rave about,” added Anne Clews.
Visitors to Learning & Skills 2015 will be among of the first to see The Nature of Customer Experience: Craig and the Customer Whisperers and TetraMap® teams are on stand 353.