News story

CPD activity doubles in one year for the Chartered Institute of Marketing with Agylia

Bristol, UKLearning NewsCivica

Agylia has partnered with the Chartered Institute of Marketing (CIM), the world’s leading marketing body, to deliver a new continuing professional development (CPD) management solution that enables members to record, track and submit CPD activities, all supported by modern, easy-to-use technology.


Working in collaboration with CIM, Agylia combined the trusted Agylia Learning Management System (LMS) with a CPD management solution that was built around the core needs of CIM and their members.

Kate Gardhouse, Director of Customer Experience, IT & Operations at CIM said, “Having reviewed a number of options, we decided to partner with Agylia because of their understanding of the membership space, their partnership focus and shared interest in developing a solution that would benefit our members.”

The result was CIM CPD, a modern, easy to use platform that is accessible on desktop and Apps, which enables members to take full ownership of their CPD records, by allowing them to easily log a wide range of learning activities, upload evidence attachments and write reflective notes, while tracking progress against the annual CPD requirements for their respective membership level.

Members can record learning activities - those provided by CIM, other organisations or independent activities - such eLearning, on the job training, reading professional journals, watching academic videos or attending webinars and events. Once a member has completed their CPD year, they receive a digital CPD certificate as proof of their commitment to ongoing development. If selected for audit by CIM, members can easily submit their completed CPD record, with all reflective notes and evidence files at the click of a button.

“CIM CPD is better enabling us to support our members with a true customer-centric CPD experience. Since its launch, sign-ups have doubled in one year. Supporting the increased level of CPD activity would not have been as straightforward without Agylia,” added Kate.

Read the Agylia and CIM case study.