Fresh digital thinking inspires new website for Brightwave
Next generation learning expert Brightwave has launched a new website, developed in partnership with leading digital agency Mosaic Digital, to support its vision of learning for the future. The new site (www.brightwave.co.uk) reinforces Brightwave's reputation for innovation, energy and ideas that leading organisations want and expect from their learning partner.
Using latest technology and approaches in responsive design and User Experience, the new site reflects how people search for information on the web today. Powerful, useful content is the new priority, with a focus on resources, case studies and latest thinking from Brightwave's in-house experts. Continuing the brand's existing reputation for valuable content, the site includes a new-look blog and area for free practical guides and whitepapers to provide support and inspiration for learning and development professionals worldwide.
The working relationship with Mosaic Digital was truly collaborative - mirroring the way Brightwave works with its clients. Like the solutions it develops for its global client-base, the new platform has been designed firmly with its users in mind. Much as forward-thinking L&D teams are moving away from rigid e-learning courses to help their people learn smarter, the new site doesn't present a prescriptive list of solutions. Instead it helps organisations consider how they can help their people work more effectively through understanding how the learning landscape looks today - and how it will look in the future.
Brightwave CEO Charles Gould said:
"At Brightwave we continuously look to the future to predict the trends and opportunities that will transform our clients' learning solutions. We have applied the same approach to the development of the new site and have taken bold steps with the design and content that will surprise, excite and inspire our clients to explore new approaches to workplace learning. Mosaic have proved to be an excellent partner for us - challenging our thinking and ensuring that the site not only stands out as being different to other e-learning websites, but uses the latest web-design principles to keep us ahead of the curve."
Drew Griffiths, Managing Director at Mosaic Digital, said:
“From the moment we were engaged with Brightwave, they have demonstrated an instinctive forward thinking approach which has allowed us to truly flex our creative and technical skills in approaching this site. Stakeholder interviews formed the basis of a truly collaborative relationship which allowed us to help Brightwave understand where they can genuinely differentiate themselves from their competitors.”
The new website launched on Thursday 27th March and the team are inviting feedback on Twitter (@BrightTweet) and via email ([email protected])