Looop was founded by Ben Muzzell and Daniel Gray, two Australian entrepreneurs with significant experience in workplace learning technology. Looop is the online learning platform set to disrupt traditional business training practices.

Beyond being another piece of software for businesses to contend with, Looop aims to change the way in which companies effectively get the best out of their employees using microlearning techniques. Looop is interactive, provides real-time measurement and is simple to implement and update.