WillowDNA announces innovative Localisation support for the latest release of its Award Winning LMS, Pathway
In the week that George Osbourne is showcasing Britain's vibrant hi-tech sector in China, WillowDNA has released the latest version of its Pathway LMS, which includes ground-breaking functionality to support internationalisation.
Around the globe, the UK Education and Professional Accreditation market is highly regarded. The continuing innovation in online learning and online CPD is providing a golden opportunity for the country's leading providers of professional education to extend their reach to eager new audiences. This week's trade delegation to China is making a significant play for the online education market. David Willets, Minister for Universities and Science in his foreword for the HM Government report on 'International Education: Global Growth and Prosperity' said "There are few sectors of the UK economy with the capacity to grow and generate export earnings as impressive as education...Our universities, colleges, awarding organisations and schools are recognised globally for their excellence".
As leading providers to Professional Bodies in the UK, WillowDNA has been supporting Internationalisation of a whole range of programmes, from short courses through to post graduate level accreditation programmes, across a range of disciplines. This month sees the release of a suite of new functionality designed to make the export and localisation of content even easier. WillowDNA's Pathway LMS now enables the rollout of programmes across multiple territories, bringing context to learning by delivering targeted content on a whole range of dimensions. Debbie Lawley, CEO at WillowDNA announced the news this week, saying "We are delighted to be playing an important part in supporting the export of UK higher education. With the trade delegation in China this week, there could be no better time to be taking online education international."
This new release not only supports localised content on the basis of geography, but in any way in which context and content need to be targeted, such as by organisational department, discipline, job role down to content targeted at specific users. When asked what impact this new development will have for their customers, Lisa Minogue-White, Director of Sales and Marketing at WillowDNA said 'This development is particularly exciting given the current focus on UK export and opportunities online learning can provide in this area. Our Localisation features enable learners to experience both consistent core content based on the highest levels of subject matter expertise on any given subject, whilst ensuring data, research and case studies are tailored and targeted for that learner's local context. Not only is this being used by professional bodies, but our corporate customers are reaping the benefits through tailored online leadership and sales academies, which enables tailored content to support the needs of different professional groups. It supports our vision at WillowDNA of creating the best experience for each and every learner to achieve their potential through online learning that reflects and supports their own environment.'
The WillowDNA team are currently running demos for new and existing customers to find out more and help them develop their international vision.