News story

IPA and WillowDNA - international award winning distance learning programme: IPA Foundation Certificate

Learning NewsWillowDNA

With the help of the new Localisation features in WillowDNA's Pathway LMS, the IPA is supporting Advertising and Media professionals on a global scale.

Throughout 2013 and 2014, the IPA will be continuing the global rollout of its award winning Foundation certificate, which is fast becoming the global standard in professional acceditation for the Advertising and Media sector.  

Powering this is WillowDNA's Pathway LMS, which now features extensive support for internationalisation. This groundbreaking functionality provides learners with learning content tailored to their needs, by delivering materials specific to their context. It's enabling the IPA to provide country specific data, case studies, SME video insights, discussion forums and more, providing a global standard whilst reflecting local needs.  

Says Debbie Lawley, MD at WillowDNA 'This new release of Pathway is a great opportunity for us and our customers to further highlight the great opportunities for professional audiences in taking learning online. In addition to translation and localisation service in content design and delivery, the Localisation functions in Pathway now make management and rollout of global programmes even easier.'

At this week's Learning Live 2013 exhibition, WillowDNA (stand 26) will be sharing insights from its award winning online distance learning and providing demos of the localisation capability.