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THRIVE creates Marketing Studio to meet demand for marketing in learning

Learning NewsThrive

THRIVE rolls out new service to help L&D teams apply a marketing approach to their learning campaigns.

Learning and Skills platform THRIVE has today launched Marketing Studio, a new service which combines consultancy and design to elevate effectiveness and engagement of learning campaigns.

Inspired by customers, created for customers, Marketing Studio was developed to respond to the growing number of requests from L&D teams for additional marketing support. THRIVE listened to their customers, otherwise known as 'THRIVE TRIBE', and built a service to meet that demand.

Backed by the Marketing Studio team of marketers, creatives and designers, L&D teams will be able to build beautiful campaigns, improve their content and distribution strategy, uplift their L&D brand and upskill their teams with exclusive marketing masterclasses. 

The design side of the service will provide platform teaser videos, campaign banners and a host of other branded resources, supporting L&D teams to deliver sleek, on-brand learning content and campaigns. 

Marketing Studio's consultancy offering means companies can extend their skills with workshops and apply a marketing approach to their learning strategies, helping them meet their business objectives and drive better results from their learning campaigns.

Cassie Gasson, CMO at THRIVE, said: "More and more L&D teams are recognising the value of marketing learning, and it’s gaining momentum – fast. It’s taking off so much, in fact, we often spend more time creating resources and working with customers than we do being noisy on LinkedIn. And if you know us, that’s really saying something.

She added: “Applying a marketing approach is an incredibly impactful way to breathe life into your learning strategy and get results. The THRIVE Marketing Studio is the hype team you need to engage and wow your audiences.”

THRIVE’s Marketing Studio will support L&D teams with:

  • Understanding personas

  • Campaigning learning 

  • Content and distribution strategy

  • Building an L&D brand 

  • Messaging and creative assets for their THRIVE Learning & Skills Platform.

The THRIVE team will be presenting Marketing Studio during the session, Applying a marketing mindset to L&D…and why it works at Learning Technologies’ Autumn Forum 2022 on 13 October at ExCel. A dedicated LinkedIn Live will also take place on 18 October at 11am to discuss the benefits of applying marketing to L&D. Register here.