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StratX answers evolving B2B marketing needs with new offering: CentrXB2B

Paris, FranceLearning NewsStratX

In response to the ever growing complexity of catering to customers in today’s B2B world, StratX has just launched its newest simulation, CentrX B2B which focuses on preparing professionals to become customer-centric in their approach to strategy and marketing excellence.

CentrXB2B market forecast segment analysis.
CentrXB2B market forecast segment analysis. 

According to a 2015 Marketing Cloud article, “B2B marketers are placing the customer at the core of their strategy, and aligning their challenges and success metrics.”

CentrX B2B provides an immersive, competitive learning environment where participants can build successful brands, analyse market opportunities and become customer-centric in order to adapt to these growing B2B market challenges.

Additionally, the experiential learning approach reinforces cross-functional collaboration, which is a critical factor for success, according to a recent Forrester survey of 117 CMOs and senior marketing executives.

The simulation incorporates the latest trends in B2B marketing, including customer insights discovery, value creation, shifting from product to smart service delivery, disruptive innovation, digital marketing, stakeholder management and key account management.

The program’s blended and adaptable offer targets a broad spectrum of users:  junior marketers, key account managers as well senior marketers and cross-functional leaders.

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