Social media workshop is a success for Saffron and charities
From Saffron's award winning instructional design team, senior instructional designer Kim George recently presented at a social media workshop with client and marketing manager Joanna Liem. Organised in collaboration with the not for profit partnership Time & Talents, the reputation management consultancy ReputationInc and Whizz-Kidz, a charity for disabled young people, the event was a huge success.
The workshop, designed to help charity and community organisations overcome the challenges they face with social media, offered delegates the chance to gain advice from social media specialists including professional blogger Sam Coates from the Conservative Party and Gerard Maguire, an experienced director in British TV and senior lecturer of BA TV Production at the College of Westminster.
With over 40 participants from community organisations, communication and broadcasting companies, there was plenty to discuss and learn. Kim and Joanna focused their presentation on how best to use Twitter, Facebook and YouTube to raise charities' profiles while Amiera Sawas from the reputation management consultancy ReputationInc shared her ideas on the principles of social media.
Mark Hutcheon, Director at ReputationInc who led the workshop, says: "We really enjoyed being a part of the workshop and interacting with different professionals. The discussions were lively and productive and so many great ideas were contributed by the group. We learned a lot ourselves and will definitely make sure we keep in touch with the charities and social media experts, online and offline to keep sharing best practice and stories!"
Marie Broad, Employee Volunteering Manager at Time & Talents for Westminster, adds "The workshop was a huge success; it brought together experienced social media experts and charities and enabled them to work together on practical ideas, helping charities to reach out to beneficiaries, increase fundraising and benefit from tips on keeping up to date with social media trends. The event has itself initiated a new network - we are all now connecting online to continue sharing ideas."
Saffron's Kim George is thrilled to continue the exciting work Saffron is doing in the social learning arena, and says "The activities of charities significantly transform people's lives so it was a pleasure to co-facilitate the social media workshop and to be able to extend our knowledge of social media tools to this sector."
To download the various presentations from the day as well as top tips and a glossary on social media, click here. You can also visit Time & Talents' social media resource page for more information on using social media.