News story

NetDimensions and Xpert Learning combine to satisfy demand for e-learning in the Middle East

Hong KongLearning NewsPeopleFluent

Dubai-based e-learning services company Xpert Learning recently signed the National Bank of Dubai as its 13th customer for the Enterprise Knowledge Platform (EKP), the highly-rated learning management system developed by NetDimensions.

Hong Kong. July 25, 2005: Dubai-based e-learning services company Xpert Learning recently signed the National Bank of Dubai as its 13th customer for the Enterprise Knowledge Platform (EKP), the highly-rated learning management system developed by NetDimensions.

"Everybody loves this product. It's selling like hot cakes," said Xpert Learning Director Paul Gledhill. "The e-learning market is really taking off in this region and clients need a robust yet easy to use platform to deliver and manage e-learning initiatives. EKP is not only easy to install and set up, but it is scalable. This allows us to start with pilot projects for organizations planning e-learning initiatives and then scale these up to enterprise levels with the minimum amount of fuss."

Xpert Learning's client base includes not only financial services firms, but also petroleum operations, education services and retail companies in the region.

NetDimensions CEO Jay Shaw credits the Dubai success to the professionalism of Xpert Learning, in particular the support team. "Xpert Learning has done a marvelous job as a NetDimensions partner. Not only have they signed some of the leading national corporations in Dubai, but they have even signed additional agreements with one of our existing global clients, ABN AMRO," said Shaw.

The Middle East is the fastest growing market for e-learning products and services worldwide. "There is a strong interest in education, motivated by large-scale changes within the economic systems (of Middle Eastern countries)," said Dr. Bassem Khafagi of Nahda University, Egypt, an expert on e-learning in the region.

According to figures from Madar Research, in Dubai alone the e-learning market will grow to US$24 million in annual expenditures by 2008, boosted by government-led education initiatives and a knowledge-conducive environment.

While Dubai sees itself as a frontrunner in the region's deployment of e-learning, other Gulf regions are not standing still. The Saudi Arabia e-learning market is on track to grow at a compound average annual growth rate of 32 percent through 2008.

EKP "makes a lot of sense for companies in the Gulf" said Shaw, adding, "With EKP's native Arabic support and unmatched price-to-value ratio, it's clearly the best learning management system for the region."