News story

Hyper-targeted marketing campaigns to drive engagement

LondonLearning NewsLearning Technologies

Peter Manniche Riber, Head of Digital Learning & Analytics at Novo Nordisk, will present at the upcoming Learning Technologies Autumn Forum on 13 October at ExCeL London, on marketing learning campaigns.


Peter Manniche Riber joins the Learning Technologies Autumn Forum 2022 to talk about marketing learning.

Do you have plenty of learning content – but find it unused? You’re not alone. Most organisations collect substantial content libraries over time. But with so much to choose from, how do you find the right content for people and persuade them to engage with it?

Welcome to the world of data-informed marketing: match people to content, and nudge them to use it. When you do that, attendance, completion and satisfaction rates soar. Join Peter Manniche Riber as he shares his practical experience of driving engagement at Novo Nordisk. And the best thing about his data-informed approach: because he’s continually testing and improving what he does, Peter has plenty of data to demonstrate where he’s been successful and why.

Peter Manniche Riber’s conference session at LTAF 2022 covers:

  • Why clear information on your content is essential
  • Boosting your odds of success by tailoring messages to fit the recipient’s profile
  • Using targeted marketing to tackle diversity challenges
  • Collecting great skills data without a long, complex project
  • The tools and data you need. (Hint: you already have them)

The Learning Technologies Autumn Forum takes place at ExCeL London on 13 October. The full conference programme is available from the Learning Technologies Autumn Forum website, along with details about the co-located Learning Technologies Autumn Forum exhibition.

Learning Technologies Autumn Forum conference tickets are £495 and free-of-charge for Learning Technologies conference delegates and Learning and Skills Group members. Tickets are available via the LTAF website.

Other speakers include: 

  • Edward Gallier, Leonardo Hotels 
  • Lisa Johnson, NHS Blood and Transplant
  • Peter Manniche Riber, Novo Nordisk
  • Henrietta Mbeah-Bankas, Health Education England
  • Mirjam Neelen, Novartis
  • Jodie Pritchard, Citizens Advice
  • Sarah Ratcliff Cegos UK
  • Ross Stevenson, Trainline
  • And many other well known learning and development speakers


Peter Manniche Riber
Head of Digital Learning & Analytics, Novo Nordisk

Peter is the Head of Digital Learning at Novo Nordisk, focusing specifically on making the digital learning space attractive and adapted to the individual employee. He constantly challenges the status quo and is very determined to modernize the way digital learning appears in peoples workdays and make the environments primarily user-driven.