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Running L&D as a marketing organisation

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Running L&D as a marketing organisation is one of the sessions at the upcoming LTDX 2.0 conference taking place from 21 June to 2 July.


Derek Mitchell from The Learning Measurement Company is hosting a session at the upcoming LTDX 2.0 conference on using marketing in learning and development, drawing on his experiences working with clients to run L&D as a marketing organisation.

Marketing functions understand customer needs, they understand the behaviour of their target audiences and constantly deliver variations of tailored communication to continually optimise their message and drive the desired audience behaviours. 

Over the past 7 months, Novo Nordisk have built the richest learner-centric data set in the world and is now using this to power both the design, and delivery, of learning content whilst tracking outcomes based both on learner interest, and learner behaviour.

Derek Mitchell’s session, 'Running L&D as a marketing organisation', takes place during week two of the conference, Friday 2 July at 09:30 BST. In this webinar we will share how we are using data to:

  • Be proactive in identifying business needs

  • Understand our strategic bench strength

  • Understand behavioural differences within our learner audiences

  • Design data-driven comms campaigns to increase engagement

  • Identify latent skills across the organisation

The full programme and registration is available on the LTDX 2.0 website

To watch this session live, follow the link below 10 to 15 minutes before the session is due to start. You will be able to access the LTDX 2.0 virtual platform ‘Swapcard’ by using the email you used during your registration for LTDX 2.0 or 1.0. This session will show on your ‘My event’ page or at the top of the LTDX 2.0 Programme UK page.

Access the virtual platform:

LT Digital Experience
21 June to 2 July 2021

Derek Mitchell
Chief Learning Measurement Guy - The Learning Measurement Company

Derek has headed up Analytics and Insight teams for some of the UK’s Largest Organisations and is an evangelist for making measurement easy and removing the fear of DATA. With a background in Product and Customer Analytics, he was invited into L&D Analytics when Europe’s largest broadcaster wanted to attribute ROI to L&D activity. He now enjoys sharing low effort ways to better understand the Impact of L&D with no requirement for specialist knowledge.