News story

Engaging learning: engagement and commitment through experience design

LondonLearning NewsLearning Technologies

Head of technology & innovation for learning at Aviva, Gemma Critchley, will present at the upcoming Learning Technologies Summer Forum on 11 July at ExCeL London, on learning experience design.

Experience design - Gemma Critchley
Experience design - Gemma Critchley 

Gemma Critchley joins the Learning Technologies Summer Forum 2019 to talk learning experience design, the key to unlocking greater engagement with learning.

“Not everyone is fascinated by training. Who knew? But if you can help people care, you can rekindle their love of learning, boost engagement and drive real results. Gemma Critchley shows how,” explains LTSF Conference Chair, Donald H Taylor.

Does your relationship with your learners feel a bit one-sided? Love for learning not blossoming in your organisation? Join Gemma Critchley, head of technology & innovation for learning at Aviva to explore how we can drive engagement and commitment through experience design. This interactive session will share practical tips and stories about how to help people fall in love with learning and make a life-long commitment to development.

Gemma Critchley’s conference session at LTSF 2019 covers:

  • How do we engage learners? How do we get them to commit to learning?

  • Affective context and why it’s crucial to care

  • How experience design can create engagement even for unloved subjects

  • Examples of experience design with proven impact

  • Growing the love of learning in your organisation

The Learning Technologies Summer Forum takes places at ExCeL London on 11 July. The full conference programme is available from the Learning Technologies Summer Forum website, along with how to attend, conference booking information and details about the co-located Learning Technologies Summer Forum exhibition.

The Learning Technologies Summer Forum Conference is free for Learning Technologies conference delegates, past LSG conference delegates and Learning and Skills Group members. The full terms and eligibility are available on the LTSF conference website.

About Gemma Critchley

Gemma Critchley leads a team of innovators to create, curate and share learning that drives performance at Aviva. Her background in digital marketing and social media lends a customer focus to her approach to learning; bringing data, social learning, performance support and user experience design together. Gemma’s philosophy is to develop solutions with people, for people and her passion for creating beautiful, useful experiences that improve performance sits at the heart of her approach. Gemma is an active member of the learning industry community, contributing to blogs, podcasts and conversations to share best practice and collaboratively discover solutions that inspire progress.