Case study: From eLearning to mLearning to 'wow'
JYSK Nordics have recently updated their LMS and all of their customer service and sales elearning content on a mission to move their training from eLearning to mLearning to 'wow'. The results are incredible.
JYSK is a 22,000 employee strong retail chain with more than 2,500 stores in over 50 countries.
JYSK's training philosophy is reflected in its employee promise: 'when you grow, we grow'. JYSK's employee satisfaction survey shows what many in learning and development have thought for years - people value training more highly than any other part of their role.
Their employee satisfaction survey highlighted another thing - a growing desire for mobile learning amongst their staff to be able to fit learning into their working day more easily - or complete them on their commute. JYSK responded by implementing Kallidus Learn, enabling learning anywhere, on any device.
Ivana Dragic Topic, Training Manager at JYSK was responsible for the roll-out across JYSK Nordics which encompasses over 12,000 employees across 20 countries. She explained: “We needed a system to drive our digital learning transformation from e-learning to m-learning and to support us in providing our users with a more interactive, dynamic and fun learning experience. It had to be a system that our employees would love and that was really intuitive and easy to use. Kallidus Learn is the perfect match on all fronts.”
The success of the project shows just how much a mobile-centric learning strategy can improve outcomes - particularly when it comes to customer service - the main focus of JYSK's journey to mLearning. To find out more about just how important the new strategy was to the entire organisation's approach to customer service - read the entire case study:
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